The Hotel Industry In Britain

The Hotel Industry In Britain According to the British laws a hotel is a place where a benefited traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for a long time, until the industrial revolution in England, which brought about new ideas and progress in the business at inn keeping. The invention of the steam engine made traveling even more prominent. Which had to more and more people traveling not only for business but also for leisure reasons. This lead to the actual development of the hotel industry as we know it today. Hotel today not only cater to the basic needs of the guest like food and shelter provide much more than that, like personalized services etc. Hotels today are a Home away from home. Hotel can be classified into different categories or classes, based on their operational criteria. For example the type of accommodation they provide, location of the property, type of services provided, facilities given and the clientele they cater to can help categories hotels today. The market segmentation is economy hotel, mid market hotel, suite hotels, first class hotel, deluxe hotel, casino hotels, resort hotel and resident hotel. Source:http://www.scribd.com/doc/6170286/Introduction-to-the-Hotel-Industry Hospitality industry offers a variety of service including food service and accommodation and has different organizations. One of the most common sectors of hospitality industries is hotel and followed by restaurants. Hotel and restaurants have commonalities but differs in many ways they serve and the quality service that they offer. The organisational sturcture of a hotel Two main divisions in any hotel. The first is operational which contains the following departments : Food and Beverage division Accommodation House keeping Security Functional division contains the following hR Mgt Markeying Finance A/c Dicuss each departments roles Scale and scope of hospitality: Firstly, there are four basic types of the hotel ownership such as the franchise, privately owned and operated, leased and managed, on the other hand restaurant can be franchised and privately owned only. The franchise operation is privately owned but the owner pays for the franchise fee and followed by the royalty which is paid monthly and according to the contract same as the restaurants. The privately owned and operated hotel has company partnership which that may have investors or others with a financial interest in the hotel, however, in the restaurant industry it has one sole or partner ownership who run the business. Leased hotels are owned by individual or company but only lease the establishment. And lastly, the managed hotel is privately owned but has an agreement with another hotel brand to run the hotel operations. Source:http://www.ehow.com/about_5598328_types-hotel-ownership.html#ixzzOfDhyE1W Assessment of hospitality related orgs: ( judgement, evaluate) According to People 1st State of the Nation Report 2009, it is roughly 31% of high turnover in terms of labor in the industry and the employers are spending GBP 414 million on recruiting and improving new staff in 2008/09. Secondly, in diversity perspective in terms of products and services such as food, drinks, accommodation, conferences and banqueting, leisure facilities, levels of services and customer service varies on what kind of hotel and restaurant are. This means the target that they are targeting differs the quality that they are offering. For instance, in 5-star hotel you will see that the food and service are quite posh and branded, the facilities are expensive which exceeds on your expectations, thus, you are delighted of the food and service they offer compared to the 2-star hotel which is much cheaper. These are the things that we are considering regarding the factors that makes it diverse in service . Another thing is the culture of a certain country that they offer different meals and different kinds of meat according to the norms that they are believing in like the Halal food in Muslim country which the people do not eat pork. It is bizarre to give them this meat (pork) because it cre ates chaos and conflict to you when you set up a business in Muslim country. The organizational side of the hotel and restaurant can be divided into operational and functional. The operational is more on food preparation, food and services, accommodation service and front of house services while the functional is more on human resources, finance, marketing, research and development, security and maintenance. In operational point of view in the hotel are much sophisticate and posh and meticulous than the restaurant perspective. The hotel offers international food much more compared to restaurant which is much limited. Hotels caters all according to customers need. In terms of employees such as the waiter and receptionist, the hotel are hiring much more people and mostly who have a degree with personality and experience while the restaurant need few employees regardless of a degree , personality and experience to a certain degree. In functional, the hotel have human resources and high security and maintenance primarily because it is much bigger company and enor mous responsibility and caters different nationality with regard the employee and customers. The following are the organisations which are related to these industries: I want to do this! Whats This? People 1st is the sector skills council for hospitality, leisure, travel and tourism. They are working to transform skills in the sector, particularly in the areas of management and leadership, customer service and craft skills. They are committed to ensuring that public funds support the industry to develop only those qualifications and programmes that meet the needs of employers. The British Hospitality Association has been representing the hotel, restaurant and catering industry for 100 years. The Association exists to ensure that the views of the British hospitality industry are represented in a forceful, coherent and co-ordinated way to government and policy makers in the UK and internationally, in order that its members businesses can flourish. The Institute is delighted to release a new suite of five online learning modules which are freely available to all. The modules are tailored to meet the needs of hospitality and tourism students and professionals. They also support learning for our own Hospitality Management Qualifications. These organizations helps everyone what are the current trend and development in hospitality industry. It keeps us update and be aware about the opportunities in the market. Moreover, it enhances our knowledge and we have questions we can check it out anytime we want to. On top of that, it helps the hospitality industry what are the things they need to improve which quite fruitful to all. Task 2 The hotel and restaurants have commonalities in terms of functional and operational side of hospitality management but they have differences in other things. The hotel functional side are the human resources, finance, marketing, research and development, security and maintenance where the restaurant varies whether the restaurants are fast food chain, fine dining restaurants or vending machine. In fast food chain like McDonalds has human resources, finance, marketing ,research and development, security and maintenance however fine dining restaurants do have but others do not have. In operational points of view in the hotel and restaurants like food preparation , food and beverage services, accommodation services and front of house services have same legislative law regarding the health and safety ,environmental law and other laws. The way they do quality service differs in the way they deal the customers and their target market as the hotel restaurants are more meticulous and customer oriented than the restaurants in the market. Hotels have star rating according to their quality and status and much more posh compared to restaurants. The hotels now offers more careers than the restaurants from a wide variety of jobs to choose from. They can apply in management, event organisation, restaurant and bar work as well as operational roles which includes the finance, human resources and marketing. On the other hand, careers in restaurants include management and chef work which is the most difficult to look for purely because of lacking the required skills and experience but in the larger restaurants opportunities for business managers, finance managers and operational staff are existing. In conferences and meetings and events are massive business that mostly involves in the hotel which accounts of 60% according to the British Hospitality Association Centres trends and statistic 2008. Many occupations in the hospitality industries are offering full time, part time and casual and from agency. The full time has 40 hours a week normally but can exceed depending on the availability of the employee whilst in part time offers 20 hours only. The casual are just on call employees but have a limited benefits compared to full time and part time job. On the other hand, if they run out of members of staff they might call from agency to cover up for those who make an absent or those situations that needs more staff . Part-time job are mostly students and they are hired according to their availability especially in the hotel and fast food chain restaurant. The part-time job salary is roughly 5.82 and the full time is much higher depending on how much longer they are in the company. It varies from person to person and it depends on the size of the company and the amount of the responsibility involved and sometimes , packages can include profit-related. Restaurants employ more th an 526,000 full time and part time staff accounting 82% in the UK. In the hotel the full time are approximately 72% in terms of employability. In the UK there are over 46,000 hotels and guest houses and the hotel industry remains a vital role in the economy having an annual turnover of roughly 40,000 pounds according to trends and statistics in 2008 British Hospitality Association. In terms of salaries, the trainee hotel manager earns from 12,000 pounds to 19,000 and the more experience hotel manager gets 16,000 to 22,000 while the restaurant manager salary range from 16,000 to 20,000 pounds. As far as structure is concerned, hotels and restaurants are different in many ways such as the hierarchy ,teams, organisations structures number of employees , career progression , staff characteristic , flexibility and interpersonal skills. The hotels have general manager that look the company as a whole or have a big picture of it. It is break down into department where they are specific on their task like restaurant manager has a responsibility to manage the people working in the restaurant such as the waiter, receptionist and the back of the hotel like the chef. On the other hand, the restaurant is much simple to operate and few people are working here so the restaurant manager are much more relax and specific on what they are doing in the said establishment. The progression of career in the hotel is much better than the restaurant for the reason that if you are working in the hotel it is much easier for you to be hired in higher position in the restaurant since you have the bac kground working in the hotel. In addition, hotel staff can still have the options to apply in the other hotels and restaurants such as the supervisor after being a waiter before. This is what we call career advancement after having intensive training and qualification given by the hotel apart from the experienced gained in the hotel. Since working in the hotel has diverse nationality , the personal growth and confidence become an asset and as time goes it develops which makes you a flexible type of person, thus, having a good interpersonal skills which the employer is looking for. Having said that, the hotel is still has plenty of advantages than the restaurant, although restaurant has pros in many things. But of course, it depends on the person as well if how determined and persevered he is in achieving his goals and be promoted in the company. Qualifications in the hotel and restaurant industries can be apprenticeships, national vocational qualification(NVQ), vocationally related qualification(VRQ) and degree as well. The apprenticeships are nationally designed for young people in age bracket of 16-24 which has two levels like the apprenticeship and the advanced apprenticeships and consist of an NVQ and three key skills such as the application of number, communication and IT. The NVQ is developed by National Occupational Standards which focus on job responsibilities within the scope of the industry which is complied in a portfolio evidence. The vocationally related qualification (VRQ) sometimes called as technical course of study usually 1-5 days. These qualification have levels from level 1-3 , A Level 2 NVQ is equivalent to 5 GCSEs grade A to C, and A Level 3 NVQ is equivalent to 2 A Levels.

Whole Brain Model Essay -- Biology, Ned Hermann

Ned Hermann improved his model of Brain Dominance in 1979. His Whole Brain Model (Herman, 1995) combines Roger Sperry's left/right brain theory and Paul MacLean's triune model (rational brain, intermediate brain and primitive brain) to produce a quadrant model of the brain. The quadrants are: Left Cerebral (upper left), Left Limbic (lower left), Right Limbic (lower right), Right Cerebral (upper right), as with the other brain models, each area has functions connected it to produce a model of thinking and learning. Practitioners of HBDT use the following labels each quadrant for persons whose strongest preference is in that quadrant: Left Cerebral: Theorists, Left Limbic: Organizers, Right Limbic: Humanitarians, Right Cerebral: Innovators As Myers-Briggs Type Indicator (MBTI) enthusiasts might speculate, there is a correlation between MBTI preference and HBDI preference. These two models focus on characterizing learners. There has been much further work in characterizing the Cognitive Styles of different learners, such as the work of Furnham (1995) and Ramsden (1992) on Whole/Analytic organization and processing of information, and Verbal/Imagery representation of information. However, there is some debate about whether Cognitive Style should be considered part of Learning Style: â€Å"LS are more in terms of processes than outcomes† (Duff, 2003, pp.5). Sadler-Smith (2001) also brings out in their discussion that Cognitive Style and LS are independent. This is similar to Dunn, Dunn and Price (1979) who identified the factors that influence learners in terms of five types of stimuli: Environmental, Emotional, Sociological, Physiological, and Psychological. For each, they identified specific elements: â€Å"Environmental" includes: d... ...ers, and this mismatch might well be contributing significantly to their poor learning behaviors. There is extensive literature to show that instructional strategies that support multiple learning styles enhance learning not only for ADHD students but all other students as well. Contrary to popular perception, using learning styles does not mean customizing instruction to each individual learner’s preferences, but instead providing opportunities to use multiple styles, including those they are less comfortable with. In addition to this, ADHD students need contextual support in the classroom, and this should be part of their intervention design. There is need for further research into devising instructional strategies that can take advantage of the large body of material on learning styles and learning processes, and understanding their value for ADHD students.

Against United States Currency Mentioning God Essays -- Politics Gover

"In God We Trust" should be removed from United States' currency. The mention of God, which is a religious belief, misrepresents those United States citizens who do not hold this belief. In Source D, Jon Murray, President of the non-profit organization American Atheists, argues that the motto "In God We Trust" inscribed on the mint violates the Free Speech, Free Exercise, and Establishment clauses of the First Amendment. It violates Free Speech by the inability to erase or eliminate the inscription by making it illegal by criminal law that "[w]hoever fraudulently alters, defaces, mutilates, impairs, diminishes, falsifies, scales, or lightens any of the coins coined at the mints of the United States' shall be fined under this title or imprisoned not more than five years, or both (18 USC Sec 331)." It is likewise this way with paper notes in 18 USC Sec 332. To function in this society, people must carry around money. People who don't support the inscription are forced to carry aroun d false representation and therefore, according to Murray, this violates the Free Expression Act. The Establishment Clause isn't so clear, mainly that Church and State must be separate and that the government should avoid any entanglements with religion. Recently, instead of "Will there be too much government entanglement with religion?" judges have been defining violation of the Establishment as if the subject ?benefits religion in a way more direct and more substantial than practices that are excepted into our national heritage.? And that?s what the blurry notion of what?s religious and what?s in our heritage is (Source I). A common argument debating the motto on our coins is that ?God? is not, in fact, a religious belief, merely an important par... ...DocServer/In_God_We_Trust_In_Public_Schools.pdf?d ocID=151?>. Leahy, James E. The First Amendment, 1791-1991: Two Hundred Years of Freedom. McFarland & Company, Inc. Publishers. 1991. Murray, Jon. ?God On Our Coins?. American Atheists. Sept. 14, 1988. . Swank, Grant. ?Atheist Attacks ?In God We Trust.?? The Conservative Voice. Aug. 16, 2006. . United States Department of the Treasury. Coins and Currency. History of ?In God We Trust?. Online Database. August 31, 2007. . W.W. Hening. Statutes at Large of Virginia, vol. 12. 1823. Jefferson, Thomas. Pages 84-86: ?Virginia Statute for Religious Freedom.? .

Evaluate Sociological Explanation of the Relationship

Evaluate sociological explanation of the relationship between gender and religious beliefs and practice. (33marks) Within religion, there are clear gender differences. In some regions, women aren’t to show any parts of their bare skin and are most certainly not allowed to become figures of religious authority, whereas in other religions, women are able to dress as they please and progress to one day become figures of religious authority. This difference in religion is also apparent in religious beliefs and religious participation.With regards to religious activity, and beliefs in God, sin, evil and life after death, generally speaking, more women than men participate in such activities. For example, in 2005 it was found that 1. 8million women in England were churchgoers, whereas only 1. 36million men were. Miller and Hoffman support this by finding that women express a greater interest in religion, have stronger personal commitment to it and attend church more, and this applie s to all ages, religious organisations and faiths.Bruce estimates that there are twice as many women than men involved in sects. Some sociologists have seen this difference in religious activity and beliefs as being connected to the different ways of which men and women see God – the god of love and forgiveness or the God of power and control. Sociologists have put forward several explanations for the gender differences in religious beliefs and practices, but most tend to focus on the reason for women’s relatively high level of participation and men’s low levels.Miller and Hoffman state that women are more religious because they are socialised to be more passive, obedience and caring – qualities that are valued by most religions, and it’s claimed that this is the reason why women are more likely to be attracted to religion then men. Men who are seen to have these qualities are also more likely to be religious, so perhaps it is not so much about the gender, and it is the way of which you are socialised.Miller and Hoffman also noted that women are more likely to have part time jobs, whilst also being fall time carers, so as a consequence of this, they have more room for organising their time to participate in religious activities. Women are also more likely to be attracted to the church as a source of gender identity. Greeley argues that taking care of other family members increases religiosity in women because it involves responsibility to ‘ultimate’ welfare as well as everyday needs. Similarly, Davie argues women’s closer proximity to both births – because they are those who give irth to their babies, as well as death because they are more likely to be the ones to look after the elderly when they are on their deathbeds. This brings them closer to ‘ultimate’ questions about the meaning of life that religions are ultimately concerned with. This also fits back in with the different ways me n and women come to see God. Women are more often associated with nature, and the healing role, because of this they may be more attracted than men to New Age Movements in particular.For example, Heelas and Woodhead found that 80% of participants in Holistic Milieu in Kendal are females, this is because such movements often celebrate the ‘natural’ and involve cults of healing which give women higher status and a sense of self-worth. Bruce argues women’s experience of child rearing makes them less aggressive and goal-oriented , as well as being more cooperative and caring, making them more attractive to New Age Movements. Men wish to achieve what women feel. Women may be attracted to New Age Movements because they emphases on the importance of being authentic, rather than merely acting out roles.Callum Brown argues New Age ‘self’-religion’s appeal to women’s wishes for autonomy and therefore attract women recruits. Women also on the othe r hand may be attracted to fundamentalism because of their certainties of a traditional gender role that it presents for them. Glock Stark, as well as Stark and Bainbridge argue that people may participate in religion because it compensates for social, organismic and ethical deprivation, which a person may be gaining a sense of. Glock and Stark argue these forms of deprivation are all common along women and this explains their higher levels of sect membership then men.Organismic deprivation stems from physical and mental health problems. Women are more likely to suffer ill health and seek healing through religion, and thus therefore more likely to join sects. With regards to ethical deprivation, women tend to be more morally conservative and thus are more likely to regard the world as being in moral decline and for this reason are attracted to sects, where their views are often shared. Social deprivation suggests that women are more likely to be poor, and this explains why there are more women than men in sects, since Sects try to gain their following from the poorer members of society.Feminists view religion as being mainly patriarchal. Many claim that religion is a patriarchal institution that systematically benefits males over females, for example in the sacred texts, where women are often unnamed. Alongside this, in almost all religions, the gods are all male, which suggests they claim women, have no power and sacred texts were also written and have been interpreted by males, and thus incorporate traditional male stereotypes and biases towards women.In some versions of Islam, women are not allowed to divorce their husbands, but their husbands may do so by saying so three times, alongside this, their husbands are allowed to have up to three other wives. In other religions, such as the catholic church, women aren’t allowed to have any involvement in religious practices other than becoming a nun, who is still seen as being subordinate in accordance to the other roles available for men, and they are also can participate in mass and so on by adopting their role as the Laity – women cannot become priests.In the church of England, women can become priests since the 90s, and in the church of Scotland, they could have become priests as early as the 1960s. Holms claim that the basis for women’s subordination is their sexuality. Menstruation is generally thought of to make a woman unclean and thus polluting holy places. This is why Hindu women are not allowed to go near family shrines when they are menstruating or pregnant. Muslim women are not allowed to come into contact with the Koran or enter the mosque whilst there are menstruating also.El Sadaawi claims that religion in itself is not oppressive towards women, women’s religious subordination stems from their oppression in the wider society. For example, the Bible and Koran were written in extremely patriarchal societies and scriptures used to justify and reinfor ce their position. Feminists point out that male and female characters in the Bible were not portrayed equally. Tough. Among the traditional regions, Aldridge points out that Quakers and Unitarians are very committed to gender equality, for example back in the 19th century, the Unitarians began ordaining women.

To Kill a Mockingbird-Mayellas Motives for Accusing Tom

In the novel To Kill a Mockingbird by Harper Lee there is a recurring them involving racism and incest in the town of Maycomb, Alabama during the 1930’s. Mayella Ewell is a nineteen year old girl living at home with her abusive drunk father, and 8 younger brothers and sisters. Her mother died thus leaving her to be the mother figure in the poor household. Mayella accuses twenty-five year old black man Tom Robinson of raping her. Mayella had multiple motives for falsely accusing Tom Robinson of her rape. Mayella accused Tom because she was forced to by her father, Bob Ewell and because that man is her father. It is made very clear during the trial that it was not Tom Robinson who raped Mayella Ewell, but instead her own father. She blamed Robinson because she was evidently coersed by Bob Ewell. In Tom’s testimony he spoke of Mayella’s actions before Bob Ewell came in, â€Å"She says she never kissed a man before an’ she might as well kiss a nigger. She says what her papa do to her don’t count† (page 260). When Bob saw Mayella and Tom together being the mean drunk he is he beat and raped Mayella. In anger, he knew someone would have to pay for what he saw going on between Tom and Mayella. It was not hard to convince people in a town like Maycomb that Tom was guilty. He was black, he had a criminal record known to the citizens of Maycomb since it was such a small town, and he lived in the same neighborhood as the Ewells. People had most likely seen Tom entering the Ewell home because on more than one occasion, Mayella asked Tom to come in and help do some work around the house. â€Å"She’d call me in, suh. Seemed like every time I passed yonder she’d have some little somethin’ for me to do† (page 56). Mayella was coursed by her own father to accuse Tom because Tom was such an easy target to cover up her father’s actions. Mayella falsely accused Tom Robinson for another reason too. For the most part, victims love their abusers. Mayella is the victim and Bob Ewell is the abuser. Bob Ewell does not do anything productive but regardless he is still Mayella’s provider of many things like a home. Mayella, after being coersed by her father would much rather come off as the victim of abuse my some ‘evil’ black man than her father. â€Å"That nigger yonder took advantage of me an’ if you fine fancy gentlemen don’t wanta do nothin’ about it then ou’re all yellow stinkin’ cowards, stinkin’ cowards, the lot of you† (page 251). Mayella was the one who initiated the incident too so instead of taking responsibility for it she would rather put the blame on a black man who would of course not even have a chance in court. Mayella accused Tom Robinson for rape when in reality it was Bob Ewell, her father. She did this because her father made her do it and because she would much rather blame the black man than admit that she came onto him and that it was actually her father that beat and raped her.

Gardenia Bakeries Case Study Essay

This is a strategic marketing plan for Gardenia Bakeries (KL) Sdn Bhd to sell their product â€Å"Auntie Rosie’s Natural Pandan Kaya† to the country â€Å"Australia† in the state of â€Å"Sydney†. 2.0 Overview of Gardenia Bakeries Sdn Bhd 2.1 General Information of Gardenia Bakeries (KL) Sdn Bhd In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Gardenia was then born. Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall. Gardenia’s range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked products to satisfy consumers’ demands. 2.2 Products of Gardenia Bakeries (KL) Sdn Bhd There are 11 types of product that Gardenia Bakeries produce, 10 types of it are all breads and the specific one is the coconut jam called â€Å"Auntie Rosie’s Natural Pandan Kaya†. We are only focusing on the product â€Å"Auntie Rosie’s Natural Pandan Kaya† which is very popular in Malaysia. â€Å"Auntie Rosie’s Natural Pandan Kaya† is a coconut jam made from coconut milk, egg, caramel, pandan leaf extract, food conditioner, salt and sweetened with sugar. 2.3 Pricing The pricing strategy for Gardenia Bakeries (KL) Sdn Bhd that is used upon â€Å"Auntie Rosie’s Natural Pandan Kaya† is the Market oriented pricing strategy. Market oriented pricing strategy is setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. The price that Gardenia set for â€Å"Auntie Rosie’s Natural Pandan Kaya† is RM2.50, but there is also competitive rival that throw prices such is RM1.80 and RM2.00. Gardenia would stay firm with this price due to its quality and well known brand over all these years. 2.4 Place/Distribution Gardenia Bakeries (KL) Sdn Bhd doesn’t have its own outlets but it depend on grocery stall, hypermarket and mini markets to distribute its products. Gardenia Bakeries (KL) Sdn Bhd provides their product to places like big hypermarkets and mini markets along the street. As long there is stalls or outlet selling Gardenia bread products, there are sure â€Å"Auntie Rosie’s Natural Pandan Kaya† for sale. 2.5 Promotion Gardenia Bakeries (KL) Sdn Bhd does not do any promotions. 3.0 Overview of Sydney, Australia 3.1 General Information about Sydney, Australia Sydney is the state capital of New South Wales and the most populous city in Australia. It is on Australia’s south-east coast, on the Tasman Sea. In June 2010 the greater metropolitan area had an approximate population of 4.6 million people. Inhabitants of Sydney are called Sydneysiders, comprising a cosmopolitan and international population. 3.2 State of the economy The economy of Australia is one of the largest capitalist economies in the world with a GDP of US$1.57 trillion. Australia’s total wealth is 6.4 trillion dollars. In 2011, it was the 13th largest national economy by nominal GDP and the 17th-largest measured by â€Å"PPP adjusted GDP†, about 1.7% of the world economy. Australia is the 19th-largest importer and 19th-largest exporter. Economy of Australia is quarterly forecasted by the Reserve Bank of Australia. Australian National University in Canberra also supplements Probabilistic interest rate setting project for the Australian Economy, which is compiled by Shadow board members from the ANU academic staff. 3.3 Reasons for selection Australia is one of the richest countries to fulfill purchasing needs. I would target Sydney is because it is one of the largest city in Australia. In Sydney, there is a big population of people there and it includes a lot of overseas student from Malaysia too. The main reason I target Sydney Australia is because the coconut jam would be easier to spread and sell for a head start because there is a lot of Malaysian and Singapore students studying there. 4.0 Pestel Analysis Pestle Analysis of Australia Factors Facts Findings Political Australia is a political stable country. Legally is not a problem to sell â€Å"Auntie Rosie’s Natural Pandan Kaya† there. Selling â€Å"Auntie Rosie’s Natural Pandan Kaya† is not a problem. However Gardenia Bakeries (KL) Sdn Bhd must expect competition in this industry Economic Australia’s economy is doing very well. GDP growth is 3.4% and the per capital income is one of the highest in the world. The economy is generating opportunity for Gardenia Bakeries (KL) Sdn Bhd to sell â€Å"Auntie Rosie’s Natural Pandan Kaya† Social & Culture New Entrants/ Potential Competitors: It is predicted to have more competitions entering into the market 5 Consumer Bargaining Power 6.0 Entry Strategy The proposed entry strategy for Gardenia Bakeries (KL) Sdn Bhd to enter Sydney, Australia should be â€Å"Indirect Exporting† because Gardenia Bakeries (KL) Sdn Bhd could use a middleman to carry out the responsibility for the selling job to sell it to all the hypermarket and mini market. There are a lot of advantages for doing so. First is the risk would be very low for Gardenia Bakeries (KL) Sdn Bhd and it would be safe to let the local middleman get contacts and to apply all the selling. Secondly because that Gardenia Bakeries (KL) Sdn Bhd is a small firm which limits their export business and it focus more on its own country Malaysia, it could be an advantage for them to expose themselves to the Australian. 7.0 Marketing Mix Proposal 7.1 Product The product’s name â€Å"Auntie Rosie’s Natural Pandan Kaya† should be changed due to the culture there don’t understand what is â€Å"Pandan† and â€Å"Kaya† and I find â€Å"Auntie Rosie† is nobody therefore it should be change. It should be changed to â€Å"Gardenia’s Coconut Jam† which it will suit the environment of Australia directly. 7.2 Pricing The price strategy would be using the Market Penetration Strategy which is to sell it cheaper in the first three to five months and then raise the price to the normal price. I would suggest that the price that we should allocate in Australia is $2.0 Aussie Dollars for each coconut jam and after that it should be raised back to $2.5 Aussie Dollars. 7.3 Place/Distribution We would be having a distributor as middle men to sell to all the hypermarkets, mini markets and even groceries store. We are targeting Sydney as our targeted location to start with first. 7.4 Promotion I would want to sell it with a promotion just for the first month. By purchasing one â€Å"Gardenia’s Coconut Jam† we would free one more for the consumers. So it is a buy one free one promotion. This promotion will only valid for one month. 8.0 Conclusion We look forward to help you implement the plan.

The Bermuda Triangle Coursework Example | Topics and Well Written Essays - 1000 words

The Bermuda Triangle - Coursework Example Beginning with the important accidents that occurred in the Bermuda Triangle due to which it attracted massive attention, disappearance of an entire troop of bombers and planes without leaving behind a single trace are worth mentioning. Unexplained disasters led people to believe in the myths that there ought to be something deadly, monstrous, and heinous in the ocean due to which people, planes, and ships disappear to never get recovered. After the big incident of plane crashes in the Bermuda Triangle, the gateway to disasters opened up and myriad other disappearances began to be reported due to which this specific area became a highly talked about, riveting, and enthralling topic around the globe and research began on a large scale with no concrete facts revealed and ambiguity, confusion, and mystery ensued. Over time, headlights continued cropping up about more flights and ships along with hundred of innocent people vanished in the deep waters and no explanation was ever presented publicly other than the dark doubtful statements which led people to speculate that there had to be some supernatural phenomenon in action in that specific area of the Atlantic Ocean, never once stopping to consider the probable role played by natural calamities or human errors. One stark similarity among all the casualties which played a major role in spreading black doubts among the public was that the ships, planes, and aircraft which vanished in the ocean never showed up after some months as wreckage.