Breaking Down the Constitution essays

Separating the Constitution articles Article Five, proviso two of the United States Constitution states, under the Authority of the United States, [the Constitution] will be the preeminent tradition that must be adhered to. because of the way that the current lobbyist government is seeking after conflicting arrangements, many accept the Constitution has become unimportant in light of the fact that no controlling standards appear to exist. Thomas Jefferson once stated, The Constitution has a place with the living and not to the dead. Accordingly, it is frequently alluded to as a living archive due to its ordinary change and reevaluation; in this manner, the Constitution has not become immaterial in characterizing the objectives of American government. This will be appeared by looking at how the Constitution guarantees and maintains American thoughts of rights, characterizes legislative structures, takes into account an expansion in legislative development, and licenses the Supreme Court to shape and characterize open strategy through Constitutional Through long periods of exploration on legal disputes, political researchers are in understanding that the vast majority favor rights in principle, however their support decreases when an opportunity to try the rights shows up. For instance, a solid level of Americans agree with free discourse all through the United States, yet when a court case, for example, Texas versus Johnson (1989) emerges, most sponsorship moves away from complete right to speak freely. For the situation, a Texan named Gregory Johnson put a match to an American banner during the 1984 Republican National Convention in Dallas so as to fight atomic arms development; the choice was granted to Johnson amidst harsh Lockean reasoning concerning the characteristic privileges of man too serves amajor job in an American's concept of rights. Numerous residents feels that it is the assignment of the state to protect such bequests as life, freedom, and property. The juristic hypothesis of rights bargains ... <!

Within Christianity Essays

Inside Christianity Essays Inside Christianity Essay Inside Christianity Essay Inside Christianity there are a wide scope of images which speak to what is accepted. Christian structures are themselves emblematic, similar to the things within them. Additionally, Christians use shading and music for various events to represent various things. These parts of Christianity can be diverse in size and style (present day or customary) contingent upon which group is being represented.In terms of Christian structures, the engineering and configuration is frequently emblematic. There are three primary kinds of structures; houses of prayer, customary places of worship and free chapels. Houses of God are typically enormous and this shows their significance. They were verifiably worked at the focal point of the network to speak to Gods majesty on Earth. Inside houses of God and ward holy places, the special stepped area is the focal point of consideration as this is the place the principle demonstration of love happens. Methodist holy places frequently have littler raised ar eas than different sections. The platform is the place the expression of God is spoken and it tends to be looking like a falcon which represents the spreading of Gods words. Customary houses of worship are regularly worked looking like a cross which speaks to the conciliatory passing of Jesus Christ.The huge vault on the highest point of the congregation represents Christs nearness, endlessness and the closeness of paradise. Inside, conventional places of worship are frequently lavishly designed with carvings that speak to the life of Christ. Free houses of worship, then again, are the place Baptist meet and these gatherings occur in straightforward lobbies where the podium is the focal point of consideration. The lectern is somewhat raised which makes admirers turn upward to hear the expression of God, in this way representing the significance of lecturing from the good book. The textual style is for the most part close to the passageway of the congregation and represents individua ls entering the Christian confidence. It is the place individuals are immersed with water and water represents the washing ceaselessly of unique sin just as purifying and replenishing.Inside customary houses of worship, there are regularly a scope of symbols, sculptures and recolored glass windows which are all representative. Symbols are works of art (generally of holy people) and are regularly welcomed by admirers with a kiss on entering the structure. They are utilized to speak to the nearness of holy people and as a way to implore. Inside huge houses of prayer and places of worship, there are regularly bright wall paintings or frescoes and wonderful recolored glass windows portraying scriptural stories. For a considerable length of time the best work of driving specialists was made for chapels all to offer to God the most noteworthy articulation of love (ie the craftsmen hard work) and to make a feeling of stunningness and marvel. Candles represent God making light on the primar y day and smoke which goes up to paradise. The ottoman represents regard and an unassuming way to deal with God through stooping. Birds are images of harmony, immaculateness and reconciliation.Similarly, Christians use shading and music for various events to represent various things. Yellow and gold speak to birth and happiness and as such are related with Christmas, the virgin birth of Jesus Christ. At Christmas, the star represents direction which help us to remember the three insightful men. Dark speaks to death and is related with memorial services. Red speaks to blood and at Holy Communion, bread and wine represent the body and blood of Christ. White is related immaculateness and alongside lilies and is related with weddings and Easter.Church music is likewise emblematic in Christianity as it is utilized to laud God and to communicate conviction. Mozart, Bach, Beethoven and comparative incredible authors composed music for love. Psalms have been a piece of Christian love for a long time and the words are regularly taken from entries of sacred writing. In protestant holy places, ensembles have a significant job in offering administration to singing. In Christianity, there are a wide range of sorts of instruments that are utilized in adore structure organs to metal instruments and guitars. The music utilized in Christian love can be grave and stately or boisterous and vivacious relying on the kind of chapel and the event. The kind of instrument and disposition of music is frequently emblematic of festivity or sadness.Symbolism has an essential influence in strict articulation. Christian convictions are usually communicated through love in custom structure (for instance absolution) and that is likewise a sort of imagery. In Christianity, ICTHUS is an old image, it represents Jesus (I), Christ(C), Gold (H), Son (TH), Savior (US). Similarly,Alpha Omega represents Jesus being everlasting and helps Christians to remember Jesus nearness toward the very beginning.

Essay Topic Comparisons: How to Compare Contrast

Essay Topic Comparisons: How to Compare ContrastThe purpose of a comparison essay is to provide a wide variety of contrasts so the reader will see the differences between the options presented and make an informed decision. Each essay should feature one or more significant contrasts to show how the writer is using their various abilities to influence the reader to make a decision or not.The essay should have a main topic that gives the essay writer some level of direction, while other essays may simply be a series of questions that are also presented as several different contrasts. You will want to begin by reviewing the major topics for which you plan to use multiple contrasts. Some of these include:While it is possible to write an essay on virtually any topic, some will naturally present a greater variety of topics and therefore a larger variety of essay topics. Each essay will be a unique experience, depending on the difference between the subject and the essay topic. Select an ap propriate topic based on your particular writing style and interests, and which types of essay topics would appeal to your audience.The key focus of your essay should be a conclusion. In this section, you will choose your starting point, summarize the essay topic and then introduce and illustrate your conclusions. Your conclusion must support the ideas presented in the essay. You will use both supporting evidence and conclusion examples to accomplish this.When writing essays on essay topics, you will want to carefully choose a different approach than other types of essays. Essays on historical figures, such as Abraham Lincoln or Winston Churchill, tend to be less controversial and require less comparison of their choices to previous choices. However, if you have a special relationship with your topic, you may need to use the same methods of comparison. For example, you may want to compare the names of Presidents George Washington and Thomas Jefferson.Essays on many other topics, suc h as those on history, philosophy and religion, may benefit from the inclusion of several different approaches. Here, you will be more likely to choose a theme and explore that theme through a few steps, beginning with the details of your topic and gradually moving on to the bigger picture. There are also topics that involve a historical figure. If your topic involves a politician, you may want to use the same approach as if you were researching a historical figure.Consider all the ways in which you can utilize your skills in selecting a topic for your essay. As you work through these techniques, you will start to see the patterns and trends of the various essay topics. With a good sense of how to compare contrast, you will be able to find the differences in essay topics and build a more personalized essay experience.When writing your essays, there are a number of ways you can compare contrast, all of which allow you to highlight your favorite parts of your topic and your ability to contrast different topics. Remember that each essay is a special creation and you will find that you can use the contrast between various topic areas to establish yourself as an author and to create a unique essay experience. Start working toward that goal today and you will create an essay that you can be proud of for years to come.

Essay on Project Management Career Summary - 1703 Words

Project Management Career Summary Definition, Vision and Scope With todays businesses constantly embracing the technological advances that are made on a daily basis there becomes an increasing need for someone to supply the foresight, ability and commitment to ensure that these new technologies are implemented as seamlessly and successfully as possible. The Project Manager is just the person for the job. This paper will examine this career and explore the benefits of working in this profession. It will provide a look into the life of current Project Managers and their thoughts and concerns regarding their profession. Project management is the art and science of converting vision into reality (Atkinson, 1999). Project†¦show more content†¦Without knowing the expected results, quality level or capability of the end product, a project is difficult to plan, execute or conclude. A project is temporary in that there is a defined start (the decision to proceed) and a defined end (the achievement of the goals and objectives). Ongoing business or maintenance operations are not projects. Because projects are temporary in nature, project managers are constantly evolving and looking forward to the next new challenge in their career. Figure 1 shows the general process flow of a standard project. This process flow can be applied to a number of projects of different size, scope and difficulty. Figure 1 Project Flow Figure 2 shows the various knowledge areas as they can be can be applied to project management. Various knowledge areas will be evident throughout the life cycle of any given project and is an extensive look into the qualities of a successful project manager. Figure 2 Knowledge Areas A look into the mind of project managers A survey was conducted of various professionals in the information technologies field. This survey was conducted to show the varying skill levels of these professionals and the implications that project management has applied to their chosen profession. Overall, the satisfaction level of their career is shown to be above average. Figure 3 shows that while 40% of the respondents have completed an Associate DegreeShow MoreRelatedDeposit Mobilization in Banks1071 Words   |  5 Pages[pic] School of Management [pic] SUMMER INTERNSHIP PROJECT On Deposit Mobilization A Research Project Submitted to Add Value in the Degree of Masters of Business Administration (2009-2011) Faculty Guide Company Guide Name Name Prof.Aditya Verma Mr. Ramesh singh Read MoreHistory Of Project Management : An Executive Summary Covering One Page Or Less1399 Words   |  6 PagesResearch Paper An executive summary covering one page or less; Zulema what is the purpose of this paper? summary of paper... History of Project Management Rahul What is Project Management? 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The project life cycle The project manager The importance of project management Snapshot from practice: The best wireless phone in the world Snapshot from practice: The emergence of e.Schwab The evolution of project management systems Project management today-- An integrative approachRead MoreHuman Resources Project Management Article Review1317 Words   |  6 PagesResources in Project Management Article Review Introduction The article chosen for this task is titled HRM Challenges in Transition to Project Management (Project-Based Organization). In HRM Challenges in Transition to Project Management (Project-Based Organization), Asta Stulgiene and Ruta Ciutiene give an analysis of the meaning and the purpose of human resource management. 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IT organization and Leadership†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.04 4. Using my Knowledge†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.06 5. SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..07 6. REFERENCE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.07 INTRODUCTION ABOUT LEADERSHIP: I have learned the importance of leadership and I have identified the essential aspects, which are required for the employees who are working in the key roles in the organisations. This topic is very important for me as my career is join andRead MoreChapter 4 Frank Essay examples661 Words   |  3 Pagesï » ¿ Leadership Case Study Name: Institution: Leadership Case Study Case Problem A: Frank Won’t Accept â€Å"We can’t† for an answer Key issues/summary: Frank is a business development manager in a firm charged with the mandate of providing the government with business improvement solutions. The company is currently faced with the challenge of acquiring more contracts from the government considering the expiry of the existing contracts. Frank refuses to accept the loss of contract and the inabilityRead MoreCareer And College Research Paper1432 Words   |  6 PagesCareer and College Research Paper Our world gets more digital every day. Nearly everyone has a smartphone and a computer. Even more people have a TV and if people do they are in contact with the digital world everyday. 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The final goal is a long term goal that is loosely coupled with my second goal. Goal 1: Develop and Launch an Integrated Organic Agricultural Project in One Year This section provides an outline of my goal, my motivation for wanting to achieve the goal and an explanation of how it relates to my personal values of entrepreneurship and a customer-driven orientation. Also, provided is a brief description

Marriage Should Be Taught From Their Way Of Marriage And...

As a little girl, I never dreamed of falling in love or getting married. I never understood marriage, and in the society we live today, I still don’t. Everyone talks about how special and sacred a marriage is, but I see it as nothing more than some kind words, a kiss, and a party. I believe we as a society are so busy with big expensive weddings, we fail to have any real tradition or spiritualness such as the Native Americans do. Brides are much to busy with buying the biggest, most beautiful dress to impress her guests. A wedding dress be more significant and meaningful rather than something pretty made from a stranger. Native American tribes such as the Cherokee, Apache, and Omaha have some of the most meaningful marriage customs. Is there something to be learned from their way of marriage and celebration? Among the Omaha tribe, a woman gets married between the ages of fifteen and seventeen years old. But the girl’s have been introduced to the idea of marriage at a ve ry young age. When the girl is first born, her parent’s decide whom she is to marry later in life, and she is betrothed to him. Then, when she is between the ages of nine and twelve, she gets to meet the boy with whom she s betrothed. Dorsey claims that, â€Å"the young wife is occasionally invited as a visitant at the lodge of her husband, in order that she may become familiarized with his company and his bed† (Omaha Sociology, 259). Depending on when the girl begins to mature will determine what age sheShow MoreRelatedMarriage Private By Stephanie Coontz1196 Words   |  5 Pagespast, few centuries the concept of marriage has become a matter of church and state. Those who wish to become a married couple within the United States must get permission from the states by obtaining a marriage license. According to Taking Marriage Private by Stephanie Coontz for sixteen centuries marriage was valid based upon the couples wishes. If both the man and women claimed they had e xchanged vows, then the Catholic Church would recognize it as a valid marriage. Today all states require that aRead MoreCulture in Britain1419 Words   |  6 Pagesdemonstrated in lots of ways, for instance, types of clothes worn, food eaten, wedding ceremonies and celebrations. Cultures normally have traditions that have been followed for centuries. For example, in Africa it is common for the groom or his family to pay the bride’s family, a bride-price, in exchange for her ‘labour and reproductive powers’ (Cardwell, 2001). 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While the two religions might have their own take on the later events in the bible, they are much alike. Judaism is similar to Christianity in several ways as both religions share similar beliefs, and practice similar rituals. One of the most notable things that Judaism and Christianity have in common is their belief in Genesis. Genesis is the first book of the bible, and covers the creation of the worldRead MoreEssay Differences Between Indian and American Culture1472 Words   |  6 Pagesaudiences have a rough idea of its meaning. Culture usually refers to the beliefs, ideas, languages, rituals and traditions by certain communities, that are passed from generation to generations continuously over the past many centuries. In society, two cultures cannot be same if one is located on the west coast and the other one is all the way to the East. As we compare, the American and Indian cultures have very vast differentiation between them. While the culture of America is a mixture of differentRead MoreFamiliaris Consortio1562 Words   |  7 Pagessummary of the Church’s teachings on the nature and role of the Christian family and the sacrament of marriage and serves as the central source of insight and growth for Catholics today. The encyclical is divided into four parts, two of which are especially important. In part one of the encyclical the Church wishes to speak the truth about the family. It addresses the need to take up the question of marriage in the light of the Church’s teaching, especially as our contemporary culture poses so many difficultRead MoreArgumentative Essay On Gay Wedding Cake1057 Words   |  5 Pagessimply because they wanted a no frills wedding cake and were denied the full and equal enjoyment on the basis of their sexual orientation (gay). They were left unsaid of how they viewed themselves as a regular couple, their wedding a private celebration was not a political statement. Three years ago, according to the Respondent (Phillips) Partys viewpoint: On July 19, 2012, the Charging Party had visited his bakery wishing to purchase a wedding cake. Phillips informed them that he does not createRead MoreRomanticism in The Marriage of Heaven and Hell by William Blake1393 Words   |  6 Pagesfreedom and imagination (Foundations of Romanticism). To the author, Wil liam Blake, the writing style of Romanticism was highly used. Characteristics of Romanticism from the literary perspective include themes such as interest in the average person and childhood, strong senses, emotions, and feelings, awe or Love of nature, celebration of the individual, and the importance of imagination (Characteristics of Romanticism), and the theme of the supernatural (Bentley). Also, Romanticism has nothingRead MoreEducation : Education Behind Wgst1188 Words   |  5 Pagesit would be simple repeat of information from history classes I took in high school. Little did I know this would be one of the most informative classes I have ever taken. The mistreatment of women and slaves during this time is often overlooked, leaving room for assumptions. At times throughout this course I found myself disgusted not only with some of the information presented by my ignorance of the subject matter. The Reconstructive Era is mostly taught in a general education class exactly howRead MoreGender Roles in Russia and Cuba Essay1495 Words   |  6 Pages Societies have always had traditional ways of life, such as, gender roles, celebrations, religions, educations, etc. Gender roles vary in different countries all around the world from relative status, labor, marriage, inheritance and socialization such as education and child care. As the years go by traditions begin to change, and people alter their ways of life. A wide variety of things are now more accepted in today’s time. Traditionally in the United States women are the nurtures

Trauma As A Deeply Disturbing Or Upsetting Event - 1233 Words

Psychologists define trauma as a deeply disturbing or upsetting event. But what is the fine line that separates an upsetting event from a traumatic one? This paper will help give a more in depth look into what can cause a traumatic event, understanding post-traumatic stress disorder and all the branches of mental illness that can occur, and every need to know basis on proper ways of coping and acceptance in order to recover. Through various methods of healthy coping, even and the compassion and support of family members and friends it is possible to mentally overcome a traumatic experience. With the first mention of post-traumatic stress disorder everyone immediately jumps to war. Before people knew the proper term for PTSD it was†¦show more content†¦At the beginning of the eighth grade, I was in a traumatic golf cart accident. It had been my fault, jerking the wheel back and forth for fun until the wheel got caught in the grass and rolled several times pinning me underneat h it; and breaking both the bones in my right leg. I suffered a concussion and some amnesia towards the accident. When I woke up in the hospital the next day with only vague memory of getting there, and unable to move my neck due to the brace holding it upright, I had no idea the significance of what had happened. Depending on the type of trauma and the level of severity experienced, it can be extremely difficult to identify your triggers. â€Å"Due to the way traumatic memories are stored, when something arises in the present that reminds you of a past event, you may feel the feelings associated with that event. These are more commonly known as triggers† (113 I can’t get over it.) After my accident I was in the hospital for several weeks. When it was finally time to head home, I discovered that the sight of my mother’s car gave me a slightly nauseous feeling. Even after sitting in the car for several minutes the feeling did not cease. My mom suggested rolling down the window and trying to get some fresh air. However the feeling of the wind in my face only made me feel more sick. At the very first light we turned left, and the movement sent me

Integrated Marketing Planning Strategies and Structure

Question: Discuss about the Integrated Marketing Planning for Strategies and Structure. Answer: Introduction The report consists of the strategic marketing plan of a company of New Zealand. The company belongs to hotel and lodging industry. The marketing plan of the enterprise includes different activities that ensure establishment of the goal of the company in terms of marketing and another field of operations. Dawson Falls Mountain Lodge is the company that will be described in the study. Apart from that, there are many theories and models of consumer behaviour that will help in determining consumer trend analysis. A detailed analysis of the theoretical frameworks will help the marketer of the company for formulating marketing strategies for the lodge. The aim of building marketing strategies is to increase the brand awareness among the target customers. The lodge is in a preliminary stage. It has some goals and objectives. However, the marketing and promotional strategies are not only made for attracting new customers but also retaining the existing customers. Since the company belongs t o hotel industry; service is the most important thing of making a differentiation in the market. There are many competitors present in the industry. In the competitive business world, to sustain in the market, Dawson Falls Mountain Lodge must formulate unique strategic management plan along with promotional strategies and consumer trend analysis. Apart from that, the vision and mission of the company for the next five years will have to be set so that the strategic management plan and promotional strategies accomplish those goals successfully in the coming five years. Strategic Marketing Plan A strategic plan is defined as the roadmap of growth of the business. The success of a business depends on the effectiveness of the strategic marketing plan formulated for the company. While progressing, a business must follow some steps. Without planning, it is impossible for an enterprise to face the complex issues that might come in future. Planning of growth step by step is known as strategic planning (Abrate et al., 2012). However, some of the plans are long-term in nature while other plans would be short-term. Dawson Falls Mountain Lodge will have to formulate an effective strategic marketing plan that would increase the profitability of the company. The strategic plan is considered as an effective tool that can track the growth and progress of the particular company over a certain period of time (Camprubi et al., 2014). (Chan, 2013). The major purpose of marketing strategy of Dawson Falls Mountain Lodge is to provide most impressive service to the hotel guests. The marketing strategy would be most helpful for communicating brand values as well as developing the hotel guests so as to obtain repeat business. Value Proposition: Dawson Falls Mountain Lodge offers the most extensive service for the tourist as well as business traveller. The lodge include various relaxing essentials such as plush accommodation, swimming pool as well as entertainment room (Fraj, Matute Melero, 2015). In addition to that, the hospitality setting provides a satisfactory wireless access, internet connection as well as other technical requirements. Critical Issues: Despite of having several crucial strong suits such as well-trained staff as well as flat structure, Dawson Falls Mountain Lodge suffers from a huge high turnover rate. Other critical issues are High competitive market: Sustaining in this highly competitive market along with accomplishment of marketing goals is a very critical factor for maintaining a good position in the market. Customer retention and loyalty: Retaining the repeat customer and attaining more customer loyalty is necessary for the lodge in order to increase customer loyalty and customer base. Targeting new markets: Attracting new market sectors will increase the image of the brand along with the new customer base. It will ultimately help the lodge in order to gain substantial revenue from the customers. Financial objectives: Revenue increment: Financial increment is the vital objectives of the marketing plan formulated for the Dawson Falls Mountain Lodge. The revenue must be increased by 15% in comparison with the past year in the context of room service. Time frame according to the budget: Accomplishing the desired development within the budget of $195,000 is a vital requirement for the marketing plan. Reducing the level of overtime and keeping payroll expenses downward: Payroll expenses would be revised as per the change in the working hours of the staffs of the hotels. If anybody performs overtime, his or her salary would be increased. Marketing Objectives: Communication with the target markets: It is necessary for accomplishing the overall goals of the company by keeping in touch with the strategic objectives of the lodge. Impressive hotel experience: Increase in hotel experience will create a positive impact on brand image and profitability of the hotel in the end. Satisfied customers will perform word of mouth on behalf of the hotel to other potential customers. Meeting time and budget: Time and budget allocation is necessary for accomplishment of goal with profitability. Enlarging present target markets: New target markets are to be identified in order to increase the target market for the lodge in New Zealand. Target Market Strategy The primary targets of Dawson Falls Mountain Lodge are the tourist of Mt. Taranaki. In addition to that, the hospitality setting focuses on the travel trade professionals as well. The lodge attracts the honeymoon couple with clear and impressive view of Mt. Taranaki (Martin Isozaki, 2013). Messaging In order to be successful for Dawson Falls Mountain Lodge to hotel must promote their properties to the tourists. In this context, generating the awareness of brand is most critical for the hotel setting. The setting will also need to use a number of gorgeous brochures that will include quality paper and photograph. Branding The Dawson Falls Mountain Lodge offers boutique properties in addition with 10 eccentric rooms. The lodge must be well known for its striking spot in the southeastern slope of Mt. Taranaki. It will offer a great view along with convenient transportation system (Wang, Chen Chen, 2012). Strategy Pyramids The marketing strategy of Dawson Falls Mountain Lodge must focus on the quality service provision. In order to provide this kind of service the lodge must focus on several major points, which are The best leisure features Custom-made services Extravagant amenities Marketing Mix The marketing strategy is evaluated on the basis of direct marketing, personal selling, internet as well as advertising. The hotel setting will also include a number of delivery channels such as international reservations system as well as travel agents (Tavitiyaman, Qiu Zhang Qu, 2012). Product Marketing: Dawson Falls Mountain Lodge will offer high quality amenities along with custom made personal services. The overall brand strategy will effectively assist to generate a great deal of repeat business (Luck Lancaster, 2013). Pricing: The pricing strategy of Dawson Falls Mountain Lodge will focus on providing the benefit to the customers aiming to differentiate their business against other business approach. In this context, the lodge will depend on providing reasonable rate rather than focusing on providing discounts (Mattsson Orfilaà ¢Ã¢â€š ¬Ã‚ Sintes, 2014). Honeymoon Suite - $230 (Bed and Breakfast) or $340 (Dinner, Bed and Breakfast) Panorama Room - $200 (Bed and Breakfast) or $310 (Dinner, Bed and Breakfast) Spacious Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Anniversary Suite - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Twin Share Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Family Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Single Room - $190 (Bed and Breakfast) or $299 (Dinner, Bed and Breakfast) Alpenblick Room - $100 (Bed and Breakfast) or $185 (Dinner, Bed and Breakfast) Promotion: The Dawson Falls Mountain Lodge will be focused on mass communication via online website as well as advertisement in print media. In order to execute the targeted campaign the hotel will follow through direct mail campaign. The organization will also focus on the personal selling in the local market (Guo et al., 2013). In addition to that, the public relation will be also a major part of promotional activities of Dawson Falls Mountain Lodge. Web Plan: As our website is already operating with smooth fashion, however it needs a great deal of modification in order to attract more numbers of customers. The web site will need a more attractive home page design The reservations capability via website will be another requirement The printable brochure from the website will be impressive addition Keys to success: Developing relationship with the guests via online platform Developing communication plan in global market Continuing the skill enhancement program and staff training Consumer Behaviour Trends Consumer behaviour is defined as the study of the behaviour of the customers, groups, organisation and individual while purchasing goods. It also emphasises on the decision-making the process of the buyers. However, in this study, the consumer trend of the region of New Zealand is described by analysing the company's website, tourism sustainability analysis along with the implementation of theoretical frameworks of consumer behaviour (Tavitiyaman et al., 2012). Analysis of the website In this section, the website of the lodge is analysed in terms of marketing aspects. The theories of marketing and consumer behaviour are applied while analysing the features of the website. Various issues are pointed out that might diminish the reputation of the website. Website objectives: One of the major purposes of the website www.dawsonfallsmountainlodge.kiwi.nz is attracting more tourists to avail the service of Dawson Falls Mountain Lodge. In addition to that, it also attempts to maintain a very impressive relation with the existing customers. In this context website makes an effort to provide as much as possible information regarding the hotel setting. Design of the website: The website has been developed aiming to reach a larger customer base throughout the world. In this context, the website has been primarily focused on maintaining a simple, albeit attractive design. The website contains a great deal of picture regarding the hotel rooms so that the customers will be impressed with the ambience of hotel setting (Peddie et al., 2015). In contents of website: In the home page, the website provided an imposing picture of Mt. Takinara as well as cafe room of the lodge. In addition to that, the customer feedbacks have been provided as well. The page of rooms rates the picture of varieties of rooms along with their price structure has been provided. The website also enables the customers to book their service in an easy way. The website also includes a gallery that contains several attractive pictures of Mt. Takinara. The location page of the website includes the map and address of the lodge (Ting et al., 2013). The website offers the customers to share their email so that they can approach with their special services. The websites has also provided their own opinion regarding their business. In addition to that, in the cafe page the website provides the opening time of cafe. The websites also provides a list of activities around the mountain. Target market evaluation of websites: It is evident from the websites that Dawson Falls Mountain Lodge mainly targets the tourists. As the websites promotes their plush and cosy ambience along with exclusive view of mountain, the tourists will be naturally attracted toward this particular lodge. It has been identified that the lodge does not target the corporate professionals. There is a huge demand of their room among the tourist they were not able to provide necessary reservation for them. In order to solve the issue the hotel management must promote information that they can provide accommodation for business purpose. The website clearly provides the message that it is a great place for relaxing in a beautiful and calm environment (Curty Zhang, 2013). Recommendation for improvement of the website: Promoting accommodation for corporate professionals so that they can be attracted to reserve the service of lodge Opportunity for printing the brochure so that they can go through the contents offline and promote their features Changing the home page background design with the image of hotel from outside so that the outside environment at a first go can impress them The website must use intuitive navigation so that the potential customers do not quit the page due to confusing navigation layouts The website must provide the visual of their image from various angle so that the customers get more impressed. Consumer Behaviour trends The theory of Sustainability analysis and Tourism life cycle of Kozak and Martin is explained in determining the nature of the Gold and Platinum tourists of the lodge. They are the premium visitors of the lodge that brings huge revenue for the lodge. Five areas of investment will be identified in the section that will entice the premium tourist to stay more in the hotel. It can be done with the implementation of the above-mentioned theory. Kozak and Martins theory is a strategy that focuses on profit. Policy makers are trying to increase the number of tourists in the tourist destinations. The theory focuses on formulating developmental programs for hotels while increasing the number of visitors in a hotel. Repositioning of the hotel is necessary that can appeal more customers to the Dawson Falls Mountain Lodge. The multi-segment strategy is very expensive that can create a fuzzy planning ultimately resulting in a decline of the customer segment (Velzquez et al., 2015). Customer pyramid theory is utilised in this theory while increasing the conversion rate of short-term customers into long-term customers. There are different phases in a customer pyramid that explain various types of customers. They are platinum, gold, iron, lead customers. In the customer pyramid, Platinum Tier customers are considered as the most profitable customers that use service of the hotels maximum. They are not at all price sensitive and are willing to spend for the premium innovative offerings of the hotel. Gold tier customers are not as profitable like that of Platinum tier customers. Sometimes, they want discounts and reduction in the charge of different services offered by the hotel. The loyalty of this category of customer is not so much high like the previous category of customers (Virginia Phelan et al., 2013). They receive special treatment from the hotel and are willing to spend services offered by the lodge. Iron tier customers are moderate spenders and are charac terised by price sensitive. They want to avail the minimum services that are required for them in staying at the lodge. Lead customers are the group of people that does not contribute much for revenue generation of the lodge. However, companies try to focus more on the gold and platinum tier customers for increasing their revenue generation. These two groups of customers have the mindset of spending money on different services of the company. Management of the lodge takes five key points for enticing extended staying of gold customers is as follows: The management of the hotel should introduce a new range of services that would match the affordability of the gold customers of the hotel. They are price sensitive in certain cases. However, the customers of this group belong to upper-middle-class income group people. Customised discounts can be set for them in different types of services targeted for the gold customers like room rents, complimentary breakfast, spa treatments, transportation costs in the sightseeing, etc. Events of the hotel are customised as per the choice and preference of the gold customers. It is the responsibility of the lodge to take care of each guest of the lodge irrespective of the type of customers (Yang et al., 2012). Employees must be trained in a way so that they can serve a better level of service to the guests. Investments are to be done in training for the front desk employees as well as the operational workers of the lodge. Similarly, few things are to be done by the management of the Dawson Falls Mountain Lodge for the extended staying off the Platinum tier customers. These groups of customers are found to be the premium segment of customers. They contribute maximum revenue generation for the lodge. To satisfy the needs of the customers, the lodge has to create differentiation in its services compared to the other hotels present in the area. This hotel is known for its cultural heritage and is located on the slopes of the mountain. It is the main advantage of the hotel. Platinum customers do not bargain of the price of the services of the hotel (Chiu Chen, 2014). They seek for unique exceptional service and ready to avail it for any range of price. Hence, the lodge has to create some services that are not available in other hotels of the region. Extensive market research is required for gaining a well understanding of the trends of customers in the region along with competitor analysis. Consumer trends are changing day by day at a rapid pace. The service industry is based on differentiation in the level of service. The types of customers are not only categorised for the hotel sector but also for all sectors of industry. The above two theories will help the lodge to determine the nature of the customers in the region (Tisca et al., 2015). Implementation of the theory helps in earning a substantial amount of profit. Utilisation of two theories predicting consumer trends Walshs theory of Recreational Opportunities Spectrum (ROS) is a method of determination and identification of the diversity of present opportunities for recreation in a natural area. The theory is applied on the basis of services provided to the visitors with an array of opportunities. However, all visitors have not same preferences or want to join same activities on visiting same destination of Mt. Taranaki region of New Zealand. The range of activities should be scheduled in a way to avoid conflicts between the different sets of activities. ROS is the key component that classifies different recreational opportunities while managing the range. The spectrum is widely applied in the field of recreation planning of different countries such as New Zealand and the United States of America (eriĆ¡ et al., 2013). There are different steps of recreational planning for visitors of New Zealand. They are: defining categories of opportunities; estimation of the demand for the available opportunities in the framework of ROS; assessing the different recreational capabilities present in the natural area; identification of different current patterns of provision of recreation. Other steps are: proper implementation of capability and demand data while determining different opportunities; recommendations are to be integrated with the previous methods and final implementation of the preferred alternatives. The recreational planning of Dawson Falls Mountain Lodge will focus on two categories of customers i.e. Platinum and Gold customers. However, the planning should be different in the case of two sets of customers as the natures of the customers are different from one another. There are many differences in the spending nature and mindsets of gold and platinum customers of the lodge. The transportation facilities, food patterns, ways of entertaining tourists, should be planned in a different way. For the platinum category of guests of the hotel, the modes of transportation would be very comfortable (SW Chan, 2013). The lodge can use vehicles that provide comfort to the passengers. The vehicle must be costly. Different natural areas are to be selected that can entertain the platinum visitors of the hotel. The platinum visitors are always ready to avail premium services and pay premium prices for it. The modes of entertainment should be heart touching so that they remember it for many day s. The recreational planning must be formulated as a promotion of the hotel so that the guests visit more often to the hotel. Apart from that, Word of Mouth (WOM) will also be done by those customers (Sanliz zgen Kozak, 2015). The most important thing in the tour is food. The quality of the food should be high. The menus of the foods are to be chosen as per the preference of the customers. 5-star restaurants are to be selected so that the platinum visitors feel about their importance in the tour. Serving tasty food is a key element in providing excellent services towards visitors. However, recreation planning of gold customers is more or less same like that of platinum customers. But the quality is not as high as the previous planning. As they are not ready to pay very high for the services, hence quality of every activity of the recreation planning is compromised. The quality of food, transportation facilities, entertainment process, etc. is low in quality compared to previous range of planning. A difference should be maintained between the two ROS planning of two segments of customers. The two theoretical aspects of tourist customer pyramid and recreational opportunities spectrum are used by the hotel. Both the theories will help the lodge in earning revenue along with earning reputation in the mountain region. The most vital aspect is the differentiation in the sets of planning. It would help the platinum guests about their importance in the lodge. Exceptional service is the only means of retaining guests in the hotel. Apart from that, proper implementation of both the theories in the practical field will yield a positive result in the long run (Ro et al., 2013). One more thing, Dawson Falls Mountain Lodge should not mix the strategies for platinum and gold customers. Otherwise, the reputation of the hotel will be at stake. Critical review of the promotional strategies Promotion is the area that is included in both 4Ps and 7Ps of service marketing. Promotion is a vital thing that cannot be ignored by companies. Strategies of promotion should be formulated according to the other Ps of marketing mix such as product, price and place. The promotional strategies of the lodge must fulfil the goals set in the strategic management plan of the company. In the above paragraph, consumer trend analysis is determined by using theoretical frameworks. By determining segmentation, targeting and positioning, the lodge has performed a vital task that will help in planning effective promotional strategies for the target customers (Rishi Joshi, 2016). Promotion of the lodge means to make aware of the presence of the hotel among the surrounding people as well as in different target markets. Guests and visitors to the hotel will want some unique feature in the lodge that will not be provided by another lodge in that area. This is known as promotion. The lodge must sati sfy the needs of the visitors. There should be the particular goal while the lodge adopts certain promotional strategies (Park Nicolau, 2015). There are different types of promotional strategies which Dawson Falls mountain Lodge can apply in its marketing plan for promoting the brand awareness among the target market. They are: Value-added promotions Value-added promotions are very vital for making a delightful experience for a customer. Clients and the sellers both appreciate this technique. Rewards are provided by the hotels to the visitors for a particular night stay. Sellers include travel agents that are responsible for selling rooms to the customers who are availing the services of the hotel. For attracting more customers, the hotel will provide more discounts to the travel agencies. For instance, if the other hotels in that area are providing rooms at a reasonable price, then this hotel can charge extra price by providing many added facilities like complimentary breakfast, airport transfers, internet usage, etc. It can add value to the customers (Paraskevas, 2013). Travel agencies on providing more customers to the hotel can avail more benefits from Dawson Falls Mountain lodge. The hotel can also customise their value-added promotions that would match the lifestyle of the visitors and amenities of the lodge such s free par king, champagne, spa treatment, dinners, etc. Partnering up This technique is a joint effort of two companies promoting each other. Promotional strategies when incorporating needs of two businesses are considered as cheaper than solo marketing channels. It can target a broader spectrum of audience. For example, if the lodge makes a partnership with a local surf shop of New Zealand or some popular shops related to fashion, then the visitors of the hotel will go to the shops. The customers of that shop will have the reference of the hotel (Martin Isozaki, 2013). Hence, both the companies promote their brand names with each other. Apart from that, the lodge can also make tie-ups with some travel agencies. The driveway of the lodge is a unique attraction for the tourists of the area. It can reduce costs of marketing of the lodge to some extent while having more potential visitors with the branding of the lodge in the area of Dawson Falls. The area where the lodge is located is a famous tourist place of New Zealand where many tourists where this technique will be feasible (Moriarty et al., 2014). Discounts Discounting is a very popular technique used by hotels or resorts as a promotional technique. Visitors are provided with the promised rates of the lodge at first. However, frequent visitors are given with discounts in terms of room rents and other facilities of the lodge. Dawson Falls Mountain Lodge can provide extra facilities with discounts on the room rents on people with extended staying (Lwin Phau, 2013). It can be promoted in the slow periods i.e. in the offseason. In this way, customer loyalty can be increased with the permanent visitors of the hotel. The short pass travellers are not provided with any promotions, as there is a possibility of not staying at the hotel afterwards. In this situation, onetime special rate discount is a promotional tool applied for these types of visitors (Lwin et al., 2014). Mass-market promotion Large travel agencies usually contact the big hotels for making business. They have huge customer bases with every detail of the customers. The travel agencies generally sell rooms of different hotels online with discounts. Dawson Mountain Lodge can contact with big travel agencies for increasing their revenue. Those agencies will sell rooms to the customers on behalf of the lodge (Kotler et al., 2015). In return, they earn a share of profit from the lodge. Apart from that, the travel agencies have a good reputation in the market that will help in increasing the brand image of the lodge in the market. When people search for booking rooms in hotels for a particular location, then Dawson Falls Mountain Lodge will pop up in the top. Online travel agencies hence provide a good support in the promotion of the lodge (Lambrech Tucker, 2013). Excellent customer service Dawson Falls Mountain Lodge has an excellent decoration of their rooms, lobby and other areas of it, as it is located on the slopes of Mt. Taranaki. The location of the lodge is very beautiful. Visitors that are new in the area will definitely feel the scenic beauty of the place as well as the hotel. The employees of the hotel on providing excellent customer service can help in retaining customers. The hotel provides Swiss suites to the visitors with a royal touch. The vision of the lodge is committed to providing unforgettable, exceptional, relaxing experience to the visitors (Kim et al., 2016). Problems with recommendations Dawson Falls Mountain Lodge is a lodge of cultural heritage in the slopes of Mount Taranaki. Apart from having advantages, there are many areas where the lodge needs development. The challenges faced by the hotel are inadequate data and analysis, lack of focus on costs, inadequate investment in employees, dismissing online reputation, under optimised website, and lack of focus in social media promotions (Iyer et al., 2015). Recommendations will be provided based on the above-recognized challenges of Dawson Falls Mountain Lodge. It is very important to having a clear and precise idea about the data while continuing to focus on budgets of marketing to achieve desired results. Many areas are not considered by the hotel while formulating various strategies of marketing. Focusing on those specific areas can reduce the budget of marketing while increasing the efficiency of the plan (Hsu, 2012). The hotel is not investing in proper areas of investing money in the operations of the hotel. Increasing revenue does not mean selling of rooms and other services to the guests. It also includes lowering operational costs. Implementation of promotional offers along with lowered operational cost will result in earning huge profitability by the lodge (Esteves Resende, 2016). Cost cutting in varied operations is a very important aspect in increasing profitability. The service industry is totally built on providing excellent customer service to the customers. It relates to the Word of Mouth (WOM) promotion from the guests that have already availed the service of Dawson Falls Mountain Lodge. Employees of the hotel are providing good service to the guests. However, the level of service should be extraordinary that can create a differentiation in the market (Duchessi Laura, 2013). Investment should be done in formulating updated training and developmental programs for the employees. Online reputation for the hotel industry is a vital aspect that is mandatory for reputed hotel. Influence of social media and overwhelming power are not be ignored by the lodge. Customers nowadays mostly book rooms from the internet. Hence, the website of the lodge should be made customer friendly so that they can find all the required information in the website of Dawson Falls Mountain Lodge (Chen Wu, 2016). It is the responsibility of the hotel authority to update the guest testimonials on the website along with pre and post-stay email engagement. It is seen that Dawson Falls Mountain Lodge is not so much active in social media promotions. Social media is a vital tool for targeting huge customer base with a minimum of investment compared to traditional approaches of marketing. The lodge is on Facebook, Instagram, Google Plus, YouTube, etc (Chan Han, 2014). Apart from these sites, there are many other social media channels that can be used by the lodge to target more customers for availing the service of the hotel such as Twitter, Flickr, Pinterest, LinkedIn, Vine, Bebo, Reddit, Tumblr, etc. This will definitely help the hotel in engaging more customers in these sites (Chen Lin, 2013). Conclusion The report constitutes of detailed analysis of strategic marketing plan of Dawson Falls Mountain Lodge. The marketing strategy of the lodge is involved in providing unique sets of services to its customers. The main objective of the marketing plan should be focusing on the needs of the guests while providing quality service to them. Value for money is another aspect of the value proposition that acts as a form of customer retention strategy of the hotel. The marketing strategy along with the promotional strategy will communicate brand values while developing good relations with suppliers and customers to identify the specific demands of the guests effectively. In the section, recreational opportunities of Dawson Falls Mountain Lodge is identified that will help the visitors to travel the region. A tourist pyramid is framed for the gold and platinum tourists in order to provide excellent service to them so that they promote word of mouth. Word of mouth is a very important promotional tool for a company that can bring many customers to the lodge in future. However, strategic marketing plan of the lodge will be commenced by following certain steps that would accomplish the mission of the company. Despite having vision and mission, the lodge has to formulate specific marketing goals that will be implemented in the field for attracting more visitors to the lodge. Various steps are included in commencing the marketing plan along with a strategic map for the hotel that will be described in details. The lodge has to identify its potential target market to analyse the consumer trends. It is very necessary for the company to have a clear idea about the nature of the people living in the target market. It will help the lodge in formulating strategies of marketing and promotion accordingly. The growth of the hotel along with continued differentiation in service and operations of the hotel are the initiator of increasing the profitability of the business in the long run. On e important aspect of marketing strategies is discussed in the report i.e. different trends of consumer behaviour. However, there are many flaws of the hotel that are pointed out in the report. Recommendations are provided for the lodge against each weakness of the lodge. Following the recommendations along with the formulated strategic marketing plan for five years, the vision of the hotel to develop its brand in the area can be fulfilled along with increased revenue generation. However, Dawson Falls Mountain Lodge is present in a good location that can be a part of promotional strategies of it. There are different modes of promotion that the lodge can adopt to promote its brand name among the market. Different types of strategies of promotion will be critically evaluated in the following while fulfilling the marketing budget and the goals that are predefined in the strategic marketing plan of the lodge. Ultimately, these can lead in maintaining the cultural heritage of the hotel i n the region of Mount Taranaki. Marketers have to keep in mind that all steps of marketing plan must be aligned with the vision and mission of Dawson Falls Mountain Lodge. The hotel should track the queries of the visitors of the website and solve them as soon as possible. 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The Polis Essay Example For Students

The Polis Essay During the Archaic Period of Ancient Greece, many communities segregated themselves into small, subdivided city-states. Such cities were small, but managed to establish the very roots of democracy today. The term polis can be defined as an independent state governed by its population. Such a definition is accurate, however also could be considered broad and constricted. In deeper aspects, the polis was an organized state or community that worked together in upholding equivalent rights with an effort to prevent tyranny, or a state governed by one person. The polis went through extensive political efforts to maintain its unity and natural rights. Such qualities of a state led to other enhancements of the polis such as the social, religious, and economic aspects of joined community. We will write a custom essay on The Polis specifically for you for only $16.38 $13.9/page Order now The polis developed shortly after Cultural Revolution of ancient Greece during the early Archaic Period. During this time period almost every aspect of life went experienced a major change. Socially and politically Greece began to develop greater stability. Unlike other areas, which developed mostly into personal leadership, Greece followed an antagonistic political principle of unity and basic equality. The polis emerged from such political ideology to form a state of equal natural rights and the absence of tyranny. Some of the major reasons why Greece did not develop single rulers were because of financially weak kings, weapons which made war chiefs obsolete in strategic commanding, geographical isolation, and a simplicity of Greek life which withheld principles of equality. Such conditions helped curve the development of the polis. Politically, the polis was known to be well established. The political structure of the polis was based upon its value of equal representation and natural rights. Therefore the major office was filled with different officials managing different aspects of the community. One official might conduct religious ceremonies, another official would control civil aspects, and son on. Such members of the cabinet were only temporary, and were replaced on a regular basis to avoid anyone gaining too much political strength. Individually, citizens of the polis had equal rights and commitments to their communities. Every citizen had an equal representation and say in their beliefs and ideas which would strengthen their community. Likewise, everyone also had equal votes and voices to elect officials in performing higher tasks. Eventually such officials grew into a council whichGained higher roles and duties parallel with the growing population. In time political and military organizations began figh ting with other independent states over possession of farmland and other important geographical aspects. As the population of such states grew, complications did as well. However the polis continually managed to maintain its ideology of communal unity. (Starr, p.206)Socially the polis contained moral and ideal qualities that are still contained in modern democracy. Aside from equal representation, citizens of the polis had great appreciation for their state in government, and worked collectively to preserve such a state. Their society was composed of equal citizens who constantly worked to supply their needs for both survival and growth. Although the polis did consist of several classes, none were distinguished too sharply and everyone was focused more on their community rather than themselves. The social classes of a typical polis consists of an upper class where one must be a citizen without a job but a method of high income. A member of the upper class would also be free from eco nomic tasks such as trading or farming, but instead must get slaves or others to attend material concerns such as property and fortune. Only by such liberation of work can an upperclassman find time for government, war, literature, and philosophy. The Greeks also believed there must be a leisure class, or there would be no standard for good taste, no encouragement of the arts, and no civilization. Such a class fell into the category of the middle class. The middle class also had a large number of non-citizens from foreign birth. Although they were ineligible for citizenship, they would spend their lives professionally as merchants, contractors, tradesman, craftsman, and artists. In fact a large portion of the ceramic industries of some cities were owned by the middle class. Such occupations and economic liberty far outweighed the downside of non-citizenship. Although they were unable to own land or marry into a family of citizens, the non-citizens still maintained a substantial weal th and a comfortable life. The lower class of the polis was partly made up of freedmen, who at one time in their lives had been slaves. Most of the time these people were not citizens of the State, so the best they could ever be is middle class. The remainder of the lower class consisted of farmers and peasants who worked enough only to continue their daily lifestyles. Such people rarely were citizens of the state, and were only a minor step above slavery. Therefore Greeks in general felt that all men were not created equal. To citizen, there was no greater disgrace than being stripped of his citizenship. Some families had lived in Greece for generations, but they still were not considered citizens. The middle and lower classes outnumbered the upper class by an enormous number, but only the upper class citizens who owned land could vote. This meant that all the decisions were made by the few, even though the rules they made up applied to all. (Lumas, p.108) The citizens and all clas ses of the polis valued religion and culture very much. Typically, a Greek state would contain an official that would act as the religious leader for the remaining population. Such an official would conduct ceremonies to worship their gods and perform the religious tasks that were expected by their gods. However, although a common religion was practiced by a huge majority of the population, it was not required by many of the lower classes. As mentioned earlier, the Greeks highly valued their personal and individual freedom. Such freedom was a major aspect of their culture and was expressed through different arts and ideas. Although the Greek citizens highly appreciated a stable economy and workforce, they valued freedom and culture even more. The production wines, paintings, ceramics, and traditional ceremonies for weddings, births, and funerals were all an important aspect of Greek culture. The Greeks valued the enjoyment and leisure of life to the same degree (if not more) than an y other aspect of their civilization. (Starr,208)The Polis was indeed a highly organized concept of civilization. The values and freedoms which originated from the polis are strongly reflected in modern society. Their belief in individual rights and an overall commitment towards their community seemed to have been applied much well in the Greek society than it ever would in our modern democracy. However the ideas which originated from the polis serve as an ideal state and a goal which we continually aim to achieve in our modern world. BibliographyReferences Chester G. Starr, A History Of The Ancient World, 4th ed. 1991 Michael A. Lumas, The Atlas of World Histroy, 1993. .u28ad6345f29a4b2b7bd35b131ecbb031 , .u28ad6345f29a4b2b7bd35b131ecbb031 .postImageUrl , .u28ad6345f29a4b2b7bd35b131ecbb031 .centered-text-area { min-height: 80px; position: relative; } .u28ad6345f29a4b2b7bd35b131ecbb031 , .u28ad6345f29a4b2b7bd35b131ecbb031:hover , .u28ad6345f29a4b2b7bd35b131ecbb031:visited , .u28ad6345f29a4b2b7bd35b131ecbb031:active { border:0!important; } .u28ad6345f29a4b2b7bd35b131ecbb031 .clearfix:after { content: ""; display: table; clear: both; } .u28ad6345f29a4b2b7bd35b131ecbb031 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u28ad6345f29a4b2b7bd35b131ecbb031:active , .u28ad6345f29a4b2b7bd35b131ecbb031:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u28ad6345f29a4b2b7bd35b131ecbb031 .centered-text-area { width: 100%; position: relative ; } .u28ad6345f29a4b2b7bd35b131ecbb031 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u28ad6345f29a4b2b7bd35b131ecbb031 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u28ad6345f29a4b2b7bd35b131ecbb031 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u28ad6345f29a4b2b7bd35b131ecbb031:hover .ctaButton { background-color: #34495E!important; } .u28ad6345f29a4b2b7bd35b131ecbb031 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u28ad6345f29a4b2b7bd35b131ecbb031 .u28ad6345f29a4b2b7bd35b131ecbb031-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u28ad6345f29a4b2b7bd35b131ecbb031:after { content: ""; display: block; clear: both; } READ: Usmoke EssayHistory Essays

When States Seceded During the American Civil War

When States Seceded During the American Civil War The American Civil War was made inevitable when, in response to growing Northern resistance to the practice of slavery, several Southern states began to secede from the union. That process was the end game of a political battle that had been undertaken between the North and South shortly after the American Revolution. The election of Abraham Lincoln in 1860 was the final straw for many southerners. They felt that his goal was to ignore states rights and remove their ability to own slaves. Before it was all over, eleven states seceded from the Union. Four of these (Virginia, Arkansas, North Carolina, and Tennessee) did not secede until after the Battle of Fort Sumter that occurred on April 12, 1861. Four additional states were Border Slave States that did not secede from the Union: Missouri, Kentucky, Maryland, and Delaware. In addition, the area that would become West Virginia was formed on Oct. 24, 1861, when the western portion of Virginia chose to break away from the rest of the state instead of seceding. Order of Secession During the American Civil War The following chart shows the order in which the states seceded from the Union.   State Date of Secession South Carolina December 20, 1860 Mississippi January 9, 1861 Florida January 10, 1861 Alabama January 11, 1861 Georgia January 19, 1861 Louisiana January 26, 1861 Texas February 1, 1861 Virginia April 17, 1861 Arkansas May 6, 1861 North Carolina May 20, 1861 Tennessee June 8, 1861 The Civil War had many causes, and Lincolns election on Nov. 6, 1860, made many in the South feel that their cause was never going to be heard. By the early 19th century, the economy in the South had become dependent on one crop, cotton, and the only way that cotton farming was economically viable was through the use of very inexpensive slave labor. In sharp contrast, the Northern economy was focused on industry rather than agriculture. The Northerners disparaged the practice of slavery but purchased slave-supported cotton from the South, and with it produced finished goods for sale. The South viewed this as hypocritical, and the growing economic disparity between the two sections of the country became untenable for the South. Espousing States Rights   As America expanded, one of the key questions that arose as each territory moved towards statehood would be whether slavery was allowed in the new state. Southerners felt that if they did not get enough slave states, then their interests would be significantly hurt in Congress. This led to issues such as Bleeding Kansas where the decision of whether to be free or slave was left up to the citizens through the concept of popular sovereignty. Fighting ensued with individuals from other states streaming in to try and sway the vote.   In addition, many southerners espoused the idea of states rights. They felt that the federal government should not be able to impose its will on the states. In the early 19th century, John C. Calhoun espoused the idea of nullification, an idea strongly supported in the south. Nullification would have allowed states to decide for themselves if federal actions were unconstitutional- could be nullified- according to their own constitutions. However, the Supreme Court decided against the South and said that nullification was not legal and that the national union was perpetual and would have supreme authority over the individual states. The Call of Abolitionists and the Election of Abraham Lincoln With the appearance of the novel  Uncle Toms Cabin by Harriet Beecher Stowe  and the publication of key abolitionist  newspapers like The Liberator, the call for the abolition of slavery grew stronger in the north. And, with the election of Abraham Lincoln, the South felt that someone who was only interested in Northern interests and anti-slavery would soon be president. South Carolina delivered its  Declaration of the Causes of Secession, and the other states soon followed. The die was set and with the Battle of Fort Sumter on April 12–14,1861, open warfare began.   Sources Abrahamson, James L. The Men of Secession and Civil War, 1859-1861. The American Crisis Series: Books on the Civil War Era, #1. Wilmington, Delaware: Rowman Littlefield, 2000. Print.Egnal, Marc. The Economic Origins of the Civil War. OAH Magazine of History 25.2 (2011): 29–33. Print.McClintock, Russell. Lincoln and the Decision for War: The Northern Response to Secession. Chapel Hill: University of North Carolina Press, 2008. Print.

Mother-Daughter Relationship and Weight Concern Annotated Bibliography

Mother-Daughter Relationship and Weight Concern - Annotated Bibliography Example Ogden, J. and Steward, J. (2000). â€Å"The Role of Mother-Daughter Relationship in Explaining Weight Concern.† International Journal of Eating Disorders, Pages 78 – 83. Presented two distinct roles manifested by mother-daughter relationship in terms of modeling the concerns of the mother and interactive role that could either be facilitative or productive of the weight concern. The authors conducted a study that required the participation of thirty mothers with respective daughters (whose ages ranged from 16 to 19 years old) through administration of the questionnaire method. The questionnaire focused on delving into issues concerning weight, as well as perceptions of participants on their relationship. According to the authors, the present study â€Å"primarily aimed to assess the degree of concordance between mothers’ and daughters’ levels of weight concern†. The results revealed that â€Å"the mother-daughter relationship may be relevant to the study of weight concern, not as a forum for modeling but as an interaction between two individuals, which is itself either facilitative or protective of weight concern in the daughter†. The article is clearly relevant in terms of the information provided from the results of the conducted study. However, the date the article was published was already fairly old, more than 10 years from contemporary time and that the results, if conducted today, could have generated a different outcome. Further, the sample size was only small and validity could have been increased by conducting the research using a larger sample size. Still, the contents could be cited in the current research for relevance of information contained herein. Ogden, J. and Chanana, A. (1998). â€Å"Explaining the effect of ethnic group on weight concern: finding a role for family values.† International Journal of Obesity, Volume 22, Pages 641-647. Explored the effect of ethnic groups, particularly Asians, on weight concern; as well as determining the influence of values exhibited by families as inflicting on the weight issues. The authors conducted the study through the participation of 20 Asians a nd 20 White daughters through a questionnaire that solicited responses on profile characteristics, values, and perception of the female perfect body. Ogden and Chanana aimed to validate previous studies that indicated that there were no differences in views with regard to body dissatisfaction and eating restraints between the Asian and White groups. In terms of the role of the family, particularly all members: mothers and siblings, except the father, the findings revealed that they all placed crucial importance on physical appearance. The authors were found to be highly authoritative on the subject matter, especially Ogden who was reported to be a Senior Lecturer in Health Psychology based in the London University. The article, though, was already outdated being published in 1998 and contemporary factors could have changed perceptions of both study groups, if the study is conducted recently. The information could therefore be cited only on areas where parallelism with current studie s would have been established. Otherwise, due to the outdated information, the results could fairly be used in the current research. Leichty, T; Freeman, P.A. and Zabriskie, R.B. (2006). â€Å"Body Image and Beliefs About Appearance: Constraints on the Leisure of College-Age and Middle-Age Women.† Leisure Sciences, Volume 28, Pages 311 – 330. Examine relevant relationships on three variables: body image, beliefs about appearance, and leisure constraints as solicited from the response of college-aged students and their respective mothers. A fairly large sample size of 116 female students and 76 mothers were used where participation required the use of computers to generate the needed information. Initially,

Integration of Veteran Centric Content into Nursing Curricula Article

Integration of Veteran Centric Content into Nursing Curricula - Article Example   Hence, by integrating the Veteran centric content in nursing educational programs it enhances the veteran-centric care which results to improved health care opportunities for the Veteran population. Therefore, nursing curricula should contain the Veteran centric content that trains nurses on how to become responsible and accountable for veterans. The content should also train nurses on how to focus on the desires and treatment options for Veterans. The coordination and communication among healthcare providers promotes this content more effectively. The nursing curriculum is likely to make it easier for student nurse practitioners to get educated on how to understand the stressors faced by Veterans. It allows the students to address and learn how to deal with emerging symptoms that Veterans present such as substance abuse, the physical and emotional issues or pain they undergo and mental problems (Miller, 2012). Integrating Veteran centric content in the nursing curricula transforms nursing education into advanced practice nursing. Such changes results in the increase of educated and advanced practice nurses who know how to deal with the changing health needs of Veterans, understand the military culture.

A market analysis of the McDonalds corporation

A market analysis of the McDonalds corporation McDonalds is a popularly known Market Leader in the Fast food Industry or better known as the Burger Industry. Started in the year 1948, it has managed to emerge triumphant in spite of a number of companies entering the industry. The company has successfully established a popular brand image. In fact the growth of fast food has been named after the organization as McDonaldization. Marketing involves identifying what customers demand and striving towards meeting their demands. Marketing Audit involves analyzing the companys various aspects and evaluating the companys marketing strategy. It involves in bringing out the pitfalls in the organizations functioning. The following pages contain the analysis of McDonalds Corporation. We have researched the various facets of the organization functioning as to how well they have managed to reach customers. There has been an analysis of the industry aspects like the customers, competitors and the suppliers. Also the Macro Environmental analysis along with the SWOT has been performed. We have analyzed the current Marketing techniques. On analyzing the current situation of the company and the market in the fast food industry we have provided some recommendations which might prove to be useful for the organization on its successful implementation. Introduction The statistics figures show that the global fast food market reached a value of $102.7 billion in 2006, growing by 4.8%. Meanwhile, analysts forecast that in 2011, the global fast food market will have a value of $125.4 billion, an increase of 22.2% since 2006 (Fast Food: Global Industry Guide, n. d.). McDonalds is the worlds leading company in the fast food industry. It has more than 30,000 restaurants in more than 100 countries serving millions people around the global. The companys success was as a result of the policy they follow, known as the Q.S.C. V. (Quality food; Fast, Friendly Service; Restaurant Cleanliness; and a menu that provides Value). The company was first started as a drive-in restaurant in San Bernardino by the two brothers Mac and Dick McDonalds in the year 1948. It was later bought by Ray Kroc, who was their franchising agent in 1961 and opened his first McDonalds in Illinois. The companys menu initially consisted of Hamburgers, Cheeseburgers, French Fries, Sodas, Milkshakes, milk and coffee, although it has grown considerably since. The company follows a unique business model described as the three legged stool wherein the three legs are the owners/operators, suppliers and Company employees. It is an organization that develops, operates, franchises and services a worldwide system of restaurants that prepare, assemble, package and sell a limited menu of quickly prepared, moderately priced food. McDonalds has pioneered food quality specifications, marketing and training programs, and operational and supply systems, all of which are considered the standards of the industry throughout the world. Marketing Mix Every business organization must develop an effective marketing strategy. The 7 Ps is used to continually evaluate and re evaluate business activities. The seven Ps are product, price, promotion, place, packaging, positioning, and people. The 7 Ps are used to ensure that the company is on track and achieve maximum results. Product Predominantly sells Hamburgers and cheeseburgers which forms the part of the standard menu worldwide Also sells various types of chicken sandwiches and products, French fries, soft drinks, breakfasts, and desserts. They sell a variety of products during limited promotional time periods. The company tests new products on an ongoing basis. Example: Chicken Nuggets in the year 1983 DIRECTION People Focuses on Friendly and Prompt service which helps them to maintain their reputation Employees have a standard uniform. Statistics of staff composition Restaurant staffRestaurant managementOffice staffFranchisees staff44,000300050025,000They have high recruitment standards, employ local staff and proper training. PATH Process Manufacturing process is transparent and visible to customers. Customers are invited to check the ingredients used in the food. Maintain high quality control standards. Use of innovative ideas and having latest technologies installed. Drive through facility Price Have Specials, two dollar burgers Competitors find it difficult to follow Generally use a value-based approach to pricing, Aim at giving consumers the best value for money Promotions Best methods to maintain high awareness and promote their image Advertising through Billboards, Television, Radio etc. Sponsorships like Ronald House and local Basketball Sales Promotion, Examples: Two dollar burger, Happy Meal Direct Marketing through Birthday and Clubs Publicity Place Placed extensively and easily accessible Have Drive through where customers can pick up food Mc Delivery offers options for home delivery Holds a different place in the consumers mind Fun place for children Physical Evidence Means looking for aspects customer uses to assess a product and evaluate its position High quality standards are maintained Emphasizes on clean and hygienic interiors of its outlets High importance to the appearance of the staff and the service provided. ACTION Current Marketing Strategy McDonalds as a world Market Leader has certain goals which it strives to achieve 100% customer satisfaction, increase its market share and optimize profitability by reducing costs. On analyzing the companys marketing position, the following are a part of the current strategy in order to reach its customers: Healthier foods To handle the change of trend towards healthier food this McDonalds have changed the way the food is prepared. It makes sure that 100% vegetable oil is used, low fat milk is used for milkshakes and the amount of sodium has been cut down. Food Quality and Nutrition The quality and safety of food items are of paramount importance in McDonalds. This is achieved through strict product standards, strict enforcement of operating procedures and work in close relationship with the suppliers. Larger Menus McDonalds aims at achieving the other important expectation from the consumers (want for choice). To this McDonalds reacted by introducing the breakfast menu with a variety of food products. Apart from this they have also introduced a lot of other products. Restaurant Diversity The restaurants in each location are customized and their menus are according to the needs and demands of the customers in the location, the food on the menu would conform to the regional and ethnic tastes. Brand Positioning McDonalds Brand positioning is mainly carried out through sponsorship of events and sports. It sponsors events like Domes community programme and learning experience and Child Safety Week. Industry Analysis Industry analysis of an organization involves the analysis in the following categories: Customer Analysis This refers to buyer force. The buyer has a great deal of selecting power due to the fact that if they are dissatisfied with the food or service they can easily switch or purchase from an alternate product. But it is undeniable that any organization cannot satisfy the needs of all the consumers. Therefore organization divides the market into segments which display similar characteristics or behavior is necessary. McDonalds market segmentation is based on demographic variables Age and Lifestyle. The primary target markets are seniors, adults and teenagers, but the most heavily targeted segment is children. The market segmentation of McDonalds can be visualized as follows: Market Segments Seniors Adults Teenagers Children Customers are those who pay money to acquire an organizations goods or services. For many years McDonalds mostly targeted the young people, however this has changed in this decade; McDonalds has turned towards a more general market. By doing this McDonalds concentrates on the family, targeting a diverse market Competitor Analysis It was said that the Fast Food industry is highly competitive (Data Warehousing Case Study: Fast Food, n. d.). McDonalds major Competitors include that Burger King, Taco Bell, Subway, and Panera Bread. Especially, KFC, which offers chicken nuggets and fries on its menu, operates over an 11000 restaurants in more than 80 countries. Fast food, especially fries, hamburger and so on, are thought as garbage-food because of high-calorie. There are high possibilities of healthy substitutes posing a threat to these companies. Of course, McDonalds is concentrating on the health side by introduction of healthy food items in the menu. The following are the findings of the competitive position of McDonalds based on the Porters five forces: Rivalry: This involves how the company differentiates itself from its competitors. In case of McDonalds, as discussed above the major rivals are Burger King, KFC and Wendys. Though McDonalds is the Market Leader currently, with the capacity of the rivals growing the competition seems intense. The rivals are trying to increase their sales by concentrating on the health factors. New Entrants: With so many popular fast food companies in the industry new entrants are not much if a threat when seen globally. McDonalds has an edge over its competitors as it is globally spread. Buyers: With reasonable prices and quick service provided by McDonalds, there is less scope for customers to move to competitors for the products. With the introduction of the wireless facility in the some of the outlets has added to the attraction. Suppliers: Except for the cold drink from Coca Cola, the company does not have a single supplier at a global level. For meat it has its own farm and other raw materials are from local store Substitutes: There are high possibilities of healthy substitutes posing a threat to the company. Though McDonalds is concentrating on the health side by introduction of healthy food items in the menu, it might still be posed with the challenge of substitutes. Supplier Analysis Supplier is an organization that provides resources for other organizations. In McDonalds three legged stool philosophy the third leg is supplier partners. McDonalds has practiced a backward vertical integration, by replacing most of its suppliers. It has done so for two reasons, To reduce costs, and To ensure that its products are of top quality. These supplies include beef and milk to be used in its products, which it gets from its farms. Other suppliers include local grocery stores that supply McDonalds with fresh vegetables. Soft drinks are supplied exclusively by Coca-Cola, which is also its ally. McDonalds supplies also include raw material such as flour, sugar, yeast, etc. . MACRO ENVIRONMENTAL ANALYSIS Companies always operate in a larger macro environment of forces and trends that shape opportunities and post threats. These forces represent non-controllable forces, which the company must monitor and respond to. In most cases, we identify macro environmental factors by an acronym, PESTEL. P: Political System of the country. E : Economical Factors S : Social / Cultural factors T : Technological factors E : Ecological factors L : Legal factors POLITICAL FACTORS McDonalds employees and job applicants are selected, trained, promoted and treated on the basis of their relevant skills, talents and performance and without reference to race, color, nationality, ethnic origin, gender, marital status or disability. In support of this, McDonalds also has a policy on Sexual and Racial Harassment. All McDonalds restaurants work to standards which meet the highest best practice guidelines for Building and Health and Safety regulations. ENVIRONMENTAL / ECOLOGICAL FACTORS McDonalds is analyzing every aspect of its business in terms of its impact on the environment and is committed to waste minimization with a target of a 50% volume reduction. McDonalds works only in partnership with suppliers with sound environmental practices. It also has a manager responsible for environmental affairs. A revolutionary new static waste compactor is now in 60 restaurants, which reduces waste volumes by an average of 40-50%. McDonalds is committed to using recycled materials wherever possible in its packaging and business in general. Waste oil makes up 10% of a restaurants waste and is recycled via local collectors at regional refineries, into animal feedstock and other by products. In April 1988, McDonalds switched to non-CFC foam packaging which carries the CFC-Free message. McDonalds is playing an active role in global efforts to develop more environmentally friendly refrigerants. SOCIO- CULTURAL FACTORS McDonalds feels that it address public concern regarding nutrition through a combination of stringent product standards, strictly enforced restaurant operating procedures, and close working relationships with suppliers to assure that McDonalds food is safe and of the highest quality. It also discloses nutritional and ingredient information regarding its menu items through in-store posters and brochures distributed upon request. In the early 1990s, international expansion into new cultures and corresponding eating habits resulted in new product introductions in several locations. McDonalds new items generally receive no advertising and little sales promotion during the test period. TECHNOLOGICAL FACTORS McDonalds corporation has built a whole range of systems such as intranets, wireless applications or innovative kiosk systems, all based on Days Commu ­niquà ©. In their most recent initiative, the company migrated their global internet presence mcdonalds.com to our platform. An important component of McDonalds operational strategy is to anticipate customer traffic patterns and food selection based on a detailed analysis of sales history and trends. Restaurants use this information to prepare menu items in the right quantities and at the right times to have the food ready for customers when they arrive. To ensure freshness, all food not served within 10 minutes must be discarded. ECONOMIC FACTORS During the late 1990s and the beginning of the new millennium, McDonalds found itself in a regression, the first one since its conception in 1955. The Gold Arches werent shining like they once did, however there are in the process of being polished, figuratively speaking. In 2003 McDonalds ranked eighth out of 100 brands in the Global Brand Scoreboard assembled by Interbrand Corporation and Business Week, proving that McDonalds is one of the worlds best known and most valuable brands. However, that wasnt the case during 2001 and 2002. LEGAL FACTORS The legal framework includes that any company in the Food and Beverages industry must not transport commodities that are hazardous to life and property or that are contraband in nature. Example: illegal drugs and unlicensed arms and ammunition. McDonalds serves 100% beef, 100% chicken, and Grade A eggs. McDonalds food comes only from certified suppliers who are audited and inspected on a regular basis. More than 2,000 safety, quality and inspection checks surround McDonalds food as it moves from the farms to our restaurants. McDonalds requires that 72 safety protocols are conducted every single day in McDonalds restaurants. McDonaldss Strengths Weaknesses Opportunities and Threats Strong Player Global Existence and Massive Size Strong Brand Marketing Outlets easily accessible Consistency and Fast Service Weak Product Differentiation Slowed Revenue and income growth Mature Industry Strength of competition More health conscious consumers International Expansion Only serving 1% of worlds population Growing dining-out market Strengths McDonald is a strong player in international market with his competitors hardly half the business. Global existence and massive size allows him more diversification in food menu. Exceptionally strong brand recognition and aggressive marketing. A strong real estate selection makes its outlets located in the areas which are easily accessible It has the consistency in his fast food supply and success of its food items Weaknesses Lack of product differentiation. The competitors also brought about the development of similar products. Too many competitors entering the market which reduces the companys ability to increase revenue and also leads to slow income growth. Opportunities More international expansion, as it still required penetrating in many countries especially in Asia, Europe and Latin America covering only 1% of world population There has been an increase in the number of people who dine out, thus paving way for growth Threats Market saturation leaving less scope for expansion and revenue generation. Competitors are quite strong and gaining good market share with new innovations. More people are getting health conscious and switching to different eating habits. Findings and Implications Domination of the industry McDonalds Corporation services the worlds largest chain of fast food outlets and has established as a Market Leaders. It has a market share of around 7.7% in the quick service industry in the United States. It holds a market of 43.1% in the burger segment. But it may need to grow in the non-burger fast food market. Growth As far as domestic market is considered there has the growth has slowed down. The companys revenue grew by 9% to record a $21.6 Billion. The comparable sales of the organization increased to about 5.7% from the year 2005 and the system wide sales increased to 7%. Income from continuing operations per common share was $2.30 with $2.03 in 2005. The following is a five year analysis of the number of McDonalds UK retail outlets and their pre-tax profits: 1997 1998 1999 2000 2001 No of restaurants 836 928 1016 1117 1184 Pre-tax profit ( £m) 100.2 82.3 127.9 137.5 141.4 The Growth of Mc Donalds in terms of restaurants can be viewed as below: International Sector McDonalds has expanded to many countries throughout the world. It has opened 744 restaurants in 2006, ending the year with more than 31000 outlets worldwide. The company has clearly demonstrated extensive and impressive growth by expanding into markets across the globe, increasing penetration into the existing markets and stretching its product range to include exciting breakfasts. It is often conceived that McDonalds is approaching the end of its extended growth phase. But with increasing population throughout the world, assuming people consume three meals a day, it serves around 1% meal a share position that provides possibilities for plenty of growth within the industry. Competition is however aggressively snapping at the base of golden arches. A new genre of restaurants seems to have emerged in the market, dubbed as the fast casual. They are offering consumers fresher, healthier and more variety of food in a more inviting ambience. Recommendations Prospects for growth Strategy High Market Share Mature Markets Market leader in one product market Maintaining Market Share Substitutes entering the market Maintaining Dominance in the market Increase of Market size Innovative redefinition of existing markets. Expand into related product market Maintaining good relationship with customers and suppliers. If high prospects for growth then entry into substitute market Buying some of the emerging firms in order to reduce competition through expansion. McDonalds is the company with the highest market share in the Fast food industry. In order to expand and grow further it is necessary for the organization to expand the market itself. This can be done by the introduction of innovative food items in the menu in order to attract all kinds of consumers. Without innovation expanding the market size might prove advantageous to the competitors too. Mature markets can be handled by redefining the existing markets in a way that from redefining new markets are created in order to expand. In order to redefine the market they can introduce jumbo sized burger and sandwiches at reasonable price which is sure to attract more customers from all categories and hence expands the market. Since McDonalds is a Market Leader in the Fast food industry, it can continue with the expansion into other related industries. Like McCafe in the coffee industry, it can expand into another field like having their own drinks produced and manufacturing. In order to maintain its current market share it should continue to maintain good relationship with customers and suppliers by ensuring more quality to its consumers When there is a threat of healthier substitutes entering the market, McDonalds can also enter into the substitute market if it has prospects for growth and it is developing in its early stages which will avoid McDonalds from facing threats. The major substitutes McDonalds have are the healthier ones. In order to face the threat from substitutes, McDonalds can make their menu healthier, they can have a low fat menu items with sandwiches, wraps and burgers that are healthier In order for McDonalds to maintain its market dominance, it can buy small but emerging firms in the industry so that the competitors reduce in number. ANSOFFS PRODUCT EXPANSION GRID PRODUCTS CURRENT NEW M A R K E T S CURRENT Market Penetration Strategies Current Products: Big Mac, Grilled Chicken Foldovers, Beverages, French Fries etc. Current Market: Students, Working Professionals, families. Collaboration with institutes, universities Opening outlets at campuses, easily accessible places, commercial areas Investments on advertisements, vouchers, coupons etc Product Development Strategies Introducing Vegetables food Healthy and Nutritious products, e.g. Brown bread instead of white one. Successful product launches in U.S. included Premium Roast Coffee, the Asian Salad and snack wrap. Combination of continental food with local food at affordable price NEW Market Development Strategies Entering into more developing countries Offering franchise in new market More Advertisement and promotion Inaugural discounts Providing membership cards Buying some emerging firms Diversification Strategies New restaurants offering various cuisines Cake shops, bakery items Improving distribution or delivery service. The Ansoffs Matrix depicts the Market expansion strategy for McDonalds. Conclusion The extensive research of McDonalds Corporation has been pursued. The company being the major player in the fast food industry has a competitive edge over the others within the industry. It has created great popularity amongst its customers especially amongst the kids who are McDonalds key target customers. The company does face a threat of expanding in the mature market and taking over by the competitors which has been highlighted. It has several key strategies which if maintained will continue to stay as the leader in the fast food industry. The key points being its quick and fast service, quality food, easily accessible and fair pricing of the food items. The Health factor towards which the trend is moving is to be considered by the organization which will be added advantage to its growth and expansion.